#United States #Miami #Aurum #Pilates Addiction #WundaFormer

Pilates Addiction's Milestone Celebration at Fontainebleau Miami

On December 12, 2025, Pilates Addiction celebrated a significant achievement, surpassing 200 territories sold across the United States. To commemorate this milestone, the brand hosted an immersive, Art Basel-inspired pop-up event at the iconic Fontainebleau Miami. This vibrant gathering featured 30 patented gold WundaFormers, showcasing the brand's innovative approach to Pilates training.

Nestled against the picturesque backdrop of Miami's sun-kissed coastline, the pop-up attracted a mix of influencers, media representatives, VIP guests, DJs, fitness enthusiasts, and franchisees, all gathering to experience the elevated culture that Pilates Addiction embodies. This event also introduced participants to the new Aurum, Pilates Addiction's gold-plated WundaFormer—a luxurious apparatus designed for high-energy Pilates sessions.

As Pilates Addiction continues to expand nationwide, the newly revealed WundaFormers will play a pivotal role in upcoming East Coast studio openings, including locations in West Boca Raton. This growth signifies a broader trend where performance-based Pilates is emerging as a national fitness category, with Pilates Addiction leading the charge.

A New Era of Pilates

The Aurum combines multiple elements—a reformer, jump board, ballet barre, and Wunda Chair—into a single dynamic platform. This innovation allows for diverse programming, which focuses on building strength, mobility, and enhancing functional performance. The unique design of the Aurum appeals to both franchisees looking for a differentiating factor and clients eager for results-driven Pilates experiences.

Sarah Luna, the CEO of Pilates Addiction, commented, "Crossing the 200 territory threshold is a powerful indication of our brand’s momentum and the rising demand for performance-oriented Pilates. Our Miami pop-up exemplified the future of fitness culture—experiential, elevated, and firmly centered on tangible results."

Over recent months, there has been a surge in interest from multi-unit franchisees and skilled fitness professionals wishing to join the Pilates Addiction network. Recent additions have been made in cities like Chandler, AZ, Mission Viejo, CA, and Bridgewater, NJ. The growing demand for Pilates embodies the following key strengths of the brand:

• - A scientifically-backed training methodology that transforms classical Pilates into an athletic discipline focused on results.
• - Studio designs aimed at premium experiences while ensuring operational efficiency.
• - A proprietary training pipeline that emphasizes anatomy, alignment, and functional movement.
• - A comprehensive operational system that covers everything from real estate to marketing, studio management, and member acquisition.

With plans for over one hundred new locations to open in 2026, Pilates Addiction is set to scale with purpose, focusing on community impact and long-lasting operator success. The signature training method caters especially to individuals seeking impactful training that boosts strength and energy while delivering enduring results.

For those interested in joining the Pilates Addiction journey, further details are available at pilatesaddiction.com, and you can follow them on social media @mypilatesaddiction.

About Pilates Addiction

Pilates Addiction, a Sequel Brands company, is a boutique Pilates franchise emphasizing a high-performance, results-driven approach. Each studio showcases the patented WundaFormer and is led by certified Educators who guide clients through anatomy-informed, comprehensive training sessions designed to enhance strength, control, and mobility. With stylish, modern studios focusing on alignment and performance, Pilates Addiction offers a transformative experience for both operators and clients. As the brand continues to rise in popularity, it promises to set new standards in the world of results-oriented Pilates.