#USA #Brooklyn #Amanda Batula #Vaseline #ShimmerGirl

Vaseline and Amanda Batula Launch ShimmerGirl

Vaseline® has partnered with Amanda Batula to unveil the highly anticipated ShimmerGirl, an innovative collection designed to keep the summer shimmer alive through fall. This collaboration seamlessly merges beauty with beverage, allowing fans to radiate confidence both inside and out. Batula, renowned for her iconic glowing style and her role in launching Loverboy, is the perfect ambassador for this latest Vaseline venture.

The ShimmerGirl collection features limited-edition packages that include the Glazed & Glisten Gel Oils from Vaseline®, a must-have beauty product that delivers luxurious hydration and a radiant finish. These gel oils debuted this summer, quickly turning into a sensation that saw them sell out twice on Amazon and become a top innovation in body care at major retailers like Target and Walmart.

The Essence of ShimmerGirl

Together with Loverboy, the premium beverage brand co-founded by Amanda, Vaseline is introducing unique packages available on drinkloverboy.com starting November 6. Each ShimmerGirl package includes three cans of the zero-sugar, all-natural White Tea Peach Zero-Proof Iced Tea and a bottle of Glazed & Glisten Gel Oil. This combination aims to provide fans with the ultimate 'glow-up' experience, both from a hydration and a celebratory beverage perspective.

Kate Godbout, Vaseline's North American Brand Director, stated, “Glowing isn't just a summer look; it's about feeling confident in your skin all year round.” She emphasized that Amanda’s vibrant personality and lifestyle embody the spirit of ShimmerGirl. This collection aims to make glow a part of everyday beauty rituals, merging skincare and fun.

Amanda Batula expressed her excitement about the collaboration, saying, “Taking on this creative director role for ShimmerGirl made perfect sense. It was a fun and creative process to design something iconic and feminine that connects to some of my favorite brands.” She added that nothing makes her feel more confident than summer's glow, highlighting that even as seasons change, one shouldn’t have to compromise on radiance.

Celebrating the Launch

To celebrate the ShimmerGirl launch, Vaseline and Loverboy invite fans to an exclusive pop-up event at Soft Bar, a trendy alcohol-free social space in Brooklyn, co-founded by Bravo’s Carl Radke. This event, happening on November 6, will provide fans with the opportunity to meet Amanda in person and experience the ShimmerGirl collection firsthand. The event promises to be photogenic and will feature special merchandise and the collaboration package.

Fans can RSVP to confirm their attendance, as spots are expected to fill quickly. Starting November 6, ShimmerGirl packages will also be available for purchase exclusively on drinkloverboy.com. For those interested in the Glazed & Glisten Gel Oils and other Vaseline products, these are set to hit major retail locations nationwide.

About Loverboy and Vaseline

Loverboy has emerged as a leading lifestyle brand, redefining what it means to drink well with its line of alcoholic and non-alcoholic beverages crafted from high-quality ingredients. Founded by Kyle Cooke and creatively directed by Amanda Batula, Loverboy has built a passionate community around transparency and quality.

On the other hand, Vaseline has been a staple in skincare for nearly 150 years. Known for its Original Healing Jelly, the brand emphasizes that skin health should be accessible to everyone. Their initiatives, such as See My Skin and the Vaseline Healing Project, highlight their commitment to dermatological care for all.

This collaboration between Amanda Batula and Vaseline is not just about creating a product; it’s about celebrating the fullness of life's radiant moments, no matter the season. With the ShimmerGirl collection, every fan can experience their own glow-up, one application at a time.