#Japan #Fukuoka #Cacco #O-PLUX #Wakan no Mori

Introduction

In the rapidly evolving world of e-commerce, security is paramount. Wakan no Mori, a renowned supplement and pharmaceutical online store, has recognized this importance and has taken significant steps by integrating O-PLUX, an advanced fraud detection service developed by Cacco. This move aims to curb unauthorized resales and prevent credit card fraud, crucial for maintaining customer trust and business integrity.

Background of Implementation

Approximately two years ago, Wakan no Mori noticed a surge in fraudulent orders that became a major concern for their operations. While reviewing advertising investment efficiency (CPO), the team discovered a worrying number of fake addresses being used for orders, resulting in numerous shipments that could not be fulfilled. This was further complicated by an uptick in resale attempts targeting first-time buyers. Initially, the staff would manually verify suspicious orders through phone calls, which proved to be labor-intensive and ineffective. The cancellation rate for pre-shipment orders began to rise, leading to increased operational burdens and diminishing advertising effectiveness, which presented a significant challenge for the company. Addressing both fraudulent resales and credit card misuse was essential, prompting the decision to adopt O-PLUX.

Reasons for Choosing O-PLUX

Wakan no Mori opted for O-PLUX for several key reasons:
1. Combined Fraud Prevention: O-PLUX offers a comprehensive solution to address both fraudulent resales and credit card misuse with a single platform.
2. Significant Reduction in Cancellation Rates: Within just two months of implementation, Wakan no Mori achieved a 50% reduction in pre-shipment cancellations, leading to improved ad investment efficiency and enhanced overall performance.
3. Streamlined Operations with Automation: The integration process began with CSV data connections to check suspicious orders, leading to phone follow-ups. However, the high detection precision of O-PLUX prompted a shift to an automated examination process through API integrations with chatbot services, GENIEE CHAT and BOTCHAN. This resulted in a further 20% reduction in the labor required for fraud prevention tasks.

Feedback from Wakan's Representative

In a recent interview, Hideki Tanaka, a representative from Wakan, shared, "While we believe fraudulent orders will always be a challenge, creating a safe environment for our customers is essential. Our previous multi-member approach was inefficient, but with O-PLUX, we have gained clarity on our fraud trends, allowing for targeted improvements. Optimizing fraud countermeasures will ultimately enhance our Life Time Value (LTV) as well. We aspire to further solidify the Wakan no Mori brand and achieve business growth through these initiatives."

Overview of O-PLUX

Developed by Cacco, O-PLUX is a cutting-edge fraud detection service that identifies unauthorized logins and orders in real-time. It prevents issues including data breaches and credit card fraud while automating verification processes. By incorporating various strategies such as IP address analysis, device identity verification, and bot detection, O-PLUX efficiently repsondes to account takeovers and unauthorized registrations, reducing the costs associated with fraud response.

Key Features of O-PLUX

1. Leading Market Presence: O-PLUX boasts the highest number of implementations across various e-commerce platforms.
2. High Detection Accuracy: Leveraging shared negative data, patented linking technology, and localized review logic, O-PLUX ensures a high level of accuracy.
3. Rapid Response Capability: A combination of dedicated consultants and AI technologies, including machine learning and rule-based approaches, allows O-PLUX to adapt quickly to new fraudulent techniques.
4. Simple Integration: O-PLUX can seamlessly integrate with numerous e-commerce systems and allows for CSV uploads to ease operations.
5. Affordable Pricing: With starting costs around 30,000 yen per month, O-PLUX is a cost-effective solution for businesses looking to trial its features before a full commitment.

Conclusion

Cacco continues to lead in providing innovative fraud detection solutions as part of its vision to support businesses in overcoming challenges through the power of technology. As Wakan no Mori takes decisive action against fraud with O-PLUX, its customers can enjoy a more secure shopping experience, fostering trust and brand loyalty in the competitive e-commerce landscape.