#Japan #Tokyo #VketReal #HIKKY #Virtual Market

Metaverse Events Attracting Real Visitors: A Report on 'Virtual Market 2025 Winter' and 'VketReal 2025 Winter'

HIKKY, a leading company in the development of metaverse experiences, successfully orchestrated the world-renowned event 'Virtual Market 2025 Winter' alongside its physical offshoot 'VketReal 2025 Winter' from December 6 to 21, 2025. As we delve into the details of these exciting gatherings, we will explore how the immersive nature of virtual interactions translated into an engaging real-world experience.

Virtual Market 2025 Winter: An Overview

The 'Virtual Market 2025 Winter', often abbreviated as Vket, was hosted over 16 days on the popular social VR platform, VRChat. This year's event featured 16 general exhibition worlds and two corporate exhibition worlds inspired by Shinjuku and Singapore. More than 700 general circles and various businesses showcased their products in this fantastic metaverse setting.

During the event, over one million attendees globally interacted, immersed themselves in shopping, and enjoyed engaging experiences unique to the metaverse. Notably, Vket-related posts dominated social media, achieving trending status on X (formerly Twitter) by the event's opening day.

Visitor Engagement and Statistics

Key metrics from the event showcase its extraordinary success:

• - 25% of attendees were first-time participants.
• - 80% of the visitors belonged to the 20-30 age group.
• - Over 90% expressed their intention to participate in future events.
• - The average duration spent at each corporate booth was approximately 10 minutes.
• - More than 50% of attendees shared their experiences on social media.

This marked the 15th iteration of the Virtual Market, demonstrating a continuous influx of newcomers. The strong intention reported by attendees to return emphasizes the growing interest in these virtual experiences, especially among younger audiences who will shape future consumer behaviors.

Visitors expressed deep engagement with the presented content, opting for thorough explorations rather than quick consumptions typical of traditional advertising. The booming trend on social networks affirmed the event's capacity to create buzz and further engage potential participants for future installments.

Transition to Reality: VketReal 2025 Winter

Following the virtual spectacle of Vket, 'VketReal 2025 Winter' was held on December 20-21, 2025, at Akihabara UDX. This in-person event included participation from 134 general creators and seven companies, showcasing an impressive array of collaborations.

Key highlights from VketReal include:

• - Advance ticket sales were sold out before the event.
• - Attendance surpassed 30,000 visitors over two days.
• - Collaborations with 14 nearby stores led to over 8,000 visitors patronizing these locations.
• - As a testament to its popularity, many items sold out or were in short supply.

The event's setup saw a long queue forming before doors opened, with many excited visitors eager to shop and engage with exhibitors. By introducing an efficient ticketing system, visitor wait times decreased significantly, creating a streamlined experience.

Collaboration with local eateries enhanced the event experience, encouraging visitors to explore deeper into Akihabara. This connectivity reflects the vibrant nature of VR communities that advocate active participation and sharing, ultimately amplifying the excitement surrounding the events.

Impact of Virtual Culture

The success of these two events illustrates how VR culture nurtures an engaged user community. Participants didn’t simply attend; they naturally shared their experiences, taking actions that amplified their enthusiasm, ultimately bridging the virtual fantastic realm with mundane reality. This interaction was evidenced by long lines at VketReal, showcasing a notable shift in consumer behavior that is likely to influence the marketplace moving forward.

Featured Exhibitors and Their Strategies

Several notable companies showcased innovative approaches during the event:

• - Earth Corporation introduced its mouthwash product through an engaging VR game, stressing the importance of oral hygiene.
• - Honda Motorcycle Japan targeted the youth demographic with an immersive virtual biking experience and community-building initiatives.
• - Suzuki presented unique riding experiences with unlaunched electric mobility products.
• - JRA (Japan Racing Association) offered immersive equestrian experiences, utilizing VR technology to captivate audiences.
• - HUB implemented a successful collaboration in Akihabara, demonstrating the power of community engagement in hospitality.

These companies exemplified how effectively blending virtual and physical expressions could transcend typical marketing strategies, resonating particularly well with the tech-savvy younger generation.

Looking Forward: Future Events

Mark your calendars for the upcoming 'Virtual Market 2026 Summer' and 'VketReal 2026 Summer,' set for July 11-26 and July 25-26, 2026, respectively. Interested organizations are invited to participate as exhibitors, promising yet another innovative blend of virtual and real-world encounters. For further information, stay tuned to the official channels for updates.

In conclusion, the 'Virtual Market 2025 Winter' and 'VketReal 2025 Winter' showcase the evolution of events shaped by the metaverse, hinting at even greater possibilities for future engagements. As technology continues to advance, bridging the gap between virtual and real-life experiences will redefine how we connect, interact, and immerse ourselves in shared cultural phenomena.