#Japan #Tokyo #Burton Snowboards #Mari Fukada #Teikatsu Hasegawa

Burton's Special Celebration Snowboards

Burton Snowboards is celebrating the remarkable achievements of its team riders—Mari Fukada, Teikatsu Hasegawa, and Mizuki Ono—with the launch of a limited edition 'Celebration Snowboards'. Scheduled to hit the shelves on April 14 at Burton's flagship store in Tokyo, Kanda, and online at Burton.com, this exclusive range pays tribute to the outstanding performances of these talented athletes during the season.

In January, Burton unveiled the impactful 'From Burton to the World' snowboard, featuring iconic quotes from the brand's founder, the late Jake Burton Carpenter. Each board showcased vibrant graphics inspired by six significant quotes that resonate with riders worldwide, fostering a connection to Jake's vision for snowboarding.

The upcoming 'Celebration Snowboards' are a commemorative line, creatively utilizing the same base as the original but enhanced with standout colors to reflect the unique spirit of each rider. Mari Fukada's model is designed with an elegant gold finish, while Teikatsu Hasegawa's boasts a striking silver palette. Mizuki Ono's representation is highlighted in a rich bronze tone, elegantly interspersed with a sleek black top sheet. Each model prominently displays the riders' logos along with their autographed graphics etched onto the boards.

Details & Pricing

The Celebration Snowboards are priced at ¥68,000 (including tax: ¥74,800) and will be available in sizes 149 cm and 155 cm, catering to various riding preferences both for newcomers and seasoned enthusiasts. This limited-edition range encourages riders to connect with the achievements of Fukada, Hasegawa, and Ono while enjoying new rides.

Commitment to Purpose

At Burton, every initiative is deeply rooted in the company's purpose, where snowboarding is more than just a sport; it's a way to positively impact the world. The brand dedicates itself to creating products that respect people, the planet, and the passion for snowboarding. The mission is clear: to inspire joy in snowboarding, minimize environmental impact, and foster a community that celebrates diversity and inclusion.

For People: Burton prioritizes equitable wages and responsible sourcing, fostering an inclusive community for everyone.

For the Planet: The brand commits to reducing its carbon footprint, developing products that are safe, sustainable, and long-lasting.

For Snowboarding: Protecting the future of snowboarding involves ensuring accessibility for all riders, nurturing a love for the sport across generations.

Looking Ahead: Goals for 2025

Burton's ambitious roadmap aims for climate positivity by 2025. The company is aligned with the Science Based Targets initiative (SBTi) to cut down its carbon footprint and invest in sustainable practices to mitigate climate change.

As a trailblazer in corporate responsibility, Burton is also proud to be a certified B Corporation, a distinction it achieved as the first snowboard company in 2019, and has maintained its commitment to excellence and sustainability through re-certifications in North America, Europe, and Asia-Pacific.

About Burton

Founded by Jake Burton Carpenter in 1977 in Vermont, Burton Snowboards has evolved from grassroots efforts to becoming a pioneer in snowboarding. The company has continually pioneered innovative products that have elevated the sport to a world-class level. As a leader in outdoor and winter sports sustainability, Burton was the first snowboard brand to receive B-Corp certification. The company continues to be privately held by Donna Carpenter, with its headquarters in Burlington, Vermont, and offices in Austria, Japan, Australia, Canada, and China. For more information, visit www.burton.com.