Blood Cancer United® Launches Bold National Campaign to Raise Awareness

Blood Cancer United® Unveils New Campaign

In a significant move, The Leukemia & Lymphoma Society has officially rebranded itself as Blood Cancer United®. This transformation was recently announced along with the launch of its first national advertising campaign in over ten years, making waves in the community of blood cancer patients and advocates alike. The new branding comes right before Blood Cancer Awareness Month, aligning perfectly with their goal of raising awareness and support.

A New Identity with a Purpose

The rebranding signifies a renewed mission—to rally support for all individuals affected by blood cancers. The slogan captures the essence of the initiative: “We’re all about blood cancer. So people with blood cancer can be about everything else.” This clarion call encapsulates the organization's vision of helping individuals diagnosed with blood cancer pursue their passions and live fulfilling lives beyond their health challenges.

Goals for the Future

Blood Cancer United has set an ambitious target, planning to add more than one million years of quality life for blood cancer patients by 2040. This aspiration not only reflects their commitment but also prioritizes human connection—encouraging families and patients to create lasting memories regardless of their battle with this disease.

The Challenges Ahead

As stated by Dr. E. Anders Kolb, the President and CEO of Blood Cancer United, the challenges posed by rising healthcare costs, limited access to treatments, and diminishing research funding have never been more pressing. The organization aims to address these issues through comprehensive support, which includes treatment navigation, educational resources, and funding for critical research initiatives.

The new campaign is also a response to a three-year effort of active listening to the blood cancer community. Each story shared by patients, families, and supporters has shaped this brand evolution, allowing Blood Cancer United to affirm its commitment to honor individual experiences.

A Unique Advertising Strategy

Partnering with the award-winning agency Invisible Man, the campaign seeks to convey a powerful message: Blood Cancer United recognizes and underscores the wide array of blood cancers—over 100 types—that patients face. The integrated advertising strategy will launch in September and feature various media channels, including television, digital platforms, social media, and traditional advertising.

A standout feature of the campaign is its Public Service Announcement (PSA), which highlights the reality of the lack of preventative measures for blood cancers. Suleika Jaouad, an Emmy award-winning journalist and advocate for the cause, amplifies the message that the organization is more than a lifeline; it’s a safe haven for patients to connect and feel empowered in their journey.

Making a Difference

In addition to increasing awareness, Blood Cancer United is dedicated to providing resources and personalized support to those affected by blood cancer. Whether it’s financial assistance, access to care, or community support, the organization aims to ensure that no one faces blood cancer alone.

Furthermore, their commitment to advocacy includes pushing for policy changes that ensure timely and equitable care for all individuals impacted by blood cancer. As expressed by Lynn Godfrey, the Senior Vice President and Chief Experience Officer, every aspect of the campaign has been created to resonate with the community’s voices, making it easier for individuals to connect and feel supported.

Take Action

Blood Cancer United invites everyone to take part in their mission. By visiting BloodCancerUnited.org, individuals can learn more about how they can get involved, share their personal stories, volunteer, or donate to help facilitate positive change in the lives of blood cancer patients and their families.

Conclusion

The shift from The Leukemia & Lymphoma Society to Blood Cancer United represents not just a name change, but a renewed commitment to fighting blood cancer and enhancing the quality of life for patients. The upcoming campaign serves as a reminder that while blood cancer is a part of the narrative, it doesn't define the individual; with the right support, they can pursue love, passion, and possibility despite their diagnosis.