Investing in Beauty: Insights from 2,000 Women on What Matters Most

Insights from a Survey on Beauty Investments

In a recent survey conducted by Bizki, the operator of Kirei Style, 2,000 women across Japan were asked about their priorities when it comes to investing in their beauty and appearance. The findings illuminate significant trends and preferences among different age groups, showcasing the evolving landscape of beauty investments.

Survey Overview

The survey targeted women aged 20 to 59, employing an online research method to gather insights on what they deem the most crucial investment for enhancing their beauty and confidence. The survey was conducted on April 22, 2025, and covered a diverse demographic across the nation.

Key Findings

When asked, "What do you believe is the most crucial investment for looking more refined?", the top three responses were:
1. Skin (Skincare/Beauty Dermatology) - 21.7%
2. Hair (Hair Salons/Coloring/Hair Care) - 18.5%
3. Inner Mindset (Confidence/Expression/Mannerism) - 16.7%

Interestingly, respondents also mentioned other factors contributing to self-improvement, including diet and grooming (such as eyebrow shaping).

Age-Based Preferences

Delving deeper, the survey revealed distinctive preferences across age categories. For example, the desire to focus on one's mindset was strongest among women in their 20s, with 22.4% prioritizing it. This age group tends to grapple with issues relating to self-confidence and the impact of comparison with others, revealing a growing acknowledgment that self-assuredness and embracing one’s individuality are pivotal to personal elegance.

On the contrary, the highest focus was on hair among women in their 40s, with 23.2% highlighting it as their priority. This trend can be attributed to many women entering a phase where they can prioritize self-care as child-rearing responsibilities lessen, alongside experiencing changes in hair quality due to hormonal factors, leading to increased awareness and investment in hair maintenance.

In both the 20s and 40s categories, a notable shift was observed. For example, the popularity of skincare was equally prominent in both demographics at 23.2%, reflecting the rising acceptance of aesthetic treatments and skincare regimens enhanced by social media influence.

Insights by Household Income

Examining the responses based on household income levels, the most significant emphasis was placed on skincare, especially in households earning over 10 million yen annually. Here, a trend towards long-term investments, such as body care through dieting or fitness programs, was highlighted. This demographic seems to value sustained efforts aimed at self-enhancement and is generally inclined toward the belief that enduring self-investment leads to improved future outcomes.

Conclusion

The insights gathered not only offer a glimpse into women’s beauty priorities across various age groups and income levels but also emphasize the intricate relationship between inner confidence and outward appearance. As Kirei Style continues to deliver information on health and beauty, these findings serve as a valuable resource for women seeking to elevate their beauty game.

Kirei Style remains committed to providing insights into skin, hair, body care, and health, encouraging women to embrace their journey towards beauty, both now and in the future.

For more enriching content on beauty and wellness, visit Kirei Style.

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