#USA #Chicago #Food for Climate League #BITE #climate-smart eating

A New Chapter in Climate-Smart Eating: Food for Climate League Becomes BITE

In January 2026, the nonprofit previously known as Food for Climate League announced its transformation into BITE: Building Impact Through Eaters. This rebranding reflects their evolution over the past six years, during which they’ve worked diligently to shift food choices toward climate-conscious options.

The Birth of a Movement

Founded in 2019, the Food for Climate League began as a research-focused organization aimed at uncovering the emotional and cultural factors influencing food choices in relation to climate change. Their initial goal was to integrate the conversation surrounding food and climate — a concept that appeared radical at the time. According to founder and CEO Eve Turow-Paul, the landscape has evolved dramatically, and today their work is far more expansive.

"When we started, the connection between food and climate was barely acknowledged," stated Turow-Paul. "Now, the focus has shifted to how we can create a food future that is not only sustainable but also appealing to consumers."

A Broader Focus

Over the years, their research laid the groundwork for a wide range of initiatives that enable organizations to transform insights into actionable goals. BITE is now collaborating with influential corporations and institutions — from tech giants like Google to hospitality leaders such as Disneyland Resort and Sodexo. Their mission is to assist these foodservice operators in adopting more sustainable food practices by enabling chefs and culinary teams to drive change through workshops and tailored training programs.

The organization’s framework encompasses three interconnected areas: research and testing, behavioral change strategies, and narrative design, each contributing to a cohesive approach to transforming the food system.

The Meaning Behind BITE

The name BITE embodies the organization's core philosophy — Building Impact Through Eaters. Turow-Paul emphasizes that meaningful change transcends technology and policy; it begins with comprehending what drives people and crafting strategies that resonate with those motivations. This insight serves as the foundation for BITE's new operational strategies.

The organization is now positioned as a solution provider, dedicated to empowering foodservice operators, brands, and institutions while applying scalable strategies grounded in proven results. Their recent initiatives—including increasing plant-based menu options on college campuses, reshaping perceptions about sustainable seafood, and equipping content creators with skills for effective climate-focused storytelling—highlight the practical and culturally relevant nature of their endeavors.

Future Vision

Looking to the future, BITE aspires to create an equitable, abundant, and delicious food system rooted in joy and identity, aiming to positively impact 100 million people with climate-smart solutions. The organization plans to scale its reach through specialized trainings, resource toolkits, and curriculum development that emphasize behavioral and narrative strategies for real-world application.

BITE not only carries forward the legacy of Food for Climate League; it embodies a larger vision for a sustainable food future that is enjoyable and accessible. Through storytelling and collaborative efforts, the organization hopes to continue influencing public norms around food consumption.

About BITE

BITE: Building Impact Through Eaters is a nonprofit that facilitates the normalization of climate-smart eating by translating cultural insights and behavioral research into impactful solutions across the food sector. By focusing on the eaters and influencers within the food system, BITE aims to build a healthier and more sustainable food environment for all.

For initiative inquiries or media contact, reach out to Muniba Ahmed, Marketing and Communications Manager at BITE Building Impact Through Eaters at 516.263.9682 or via email.