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Comfort on Rainy Days with Ashibrella

In an innovative stride toward enhancing comfort during inclement weather, Tabio Corporation, headquartered in Osaka, has launched the 'Ashibrella,' a new take on water-repellent socks designed to alleviate the discomfort often experienced on rainy days. The term 'Ashibrella' creatively combines the concept of shoes and umbrellas, translating into 'umbrella for your feet.' Jeopardizing the soggy experience often associated with rainy weather, these socks join a line of functional yet stylish solutions available at Tabio stores and online.

Addressing the Common Complaints

Rainy days can be quite inconvenient, with many grappling with damp shoes, causing discomfort and frustration. Traditional rain boots can be stifling and mismatched with fashionable outfits, leaving individuals searching for a functional yet chic alternative. Responding to this demand, Tabio has expanded its range to include varieties of water-repellent socks crafted from unique materials that repel water.

Previously, the brand offered two styles: the 'Water-Repellent Socks' and the 'Water-Repellent Achilles Guard Socks,' both of which have been well-received for their ability to keep feet dry and prevent dirt from water sources while enjoying outdoor activities. Capitalizing on this success, the company has introduced a new fashionable design called 'Water-Repellent Meribu Socks' tailored for everyday wear throughout the rainy season. This most recent addition completes the Ashibrella collection, merging style and utility seamlessly.

Overview of Ashibrella

The 'Ashibrella,' or ‘foot umbrella,’ is a line of water-resistant socks that emphasize both functionality and style. Here are some of the salient features:

• - Water-Repellent Technology: The application of water-repellent yarns keeps your feet protected from rain and splash.
• - Comfortable Fit: They maintain a comfortable fit inside the shoes, enhancing your experience even on rainy days.
• - Design Aesthetics: Created with fashion in mind, the socks integrate effortlessly into any wardrobe.

Within this framework, Ashibrella offers three distinct products, each with its own advantages:
1. Water-Repellent Socks: Simple design, available in a wide range of colors including Off-white, Black, and various pastel shades, they retail at ¥1,100.
2. Water-Repellent Achilles Guard Socks: Perfect for outdoor adventures, they come in the same variety of colors as the regular socks and are priced at ¥990.
3. Water-Repellent Meribu Socks: Designed to amplify style on rainy days, these socks are also priced at ¥1,100 and are available in a chic selection of colors.

Each sock style is available in three size options: 21-23 cm, 23-25 cm, and 25-27 cm, ensuring a perfect fit for various foot sizes. However, even if the water-repellent properties provide excellent protection, it is crucial to note that these qualities diminish over time through exposure to UV light and repeated washing. Thus, complete waterproofing cannot always be guaranteed.

Where to Buy

The Ashibrella series is now widely available across all 'Tabio' retail locations nationwide as well as the official Tabio online store (https://tabio.com/jp/), with the rollout beginning in late April 2023. Availability may vary by store, so customers are encouraged to check local listings for specific offerings.

About Tabio Corporation

Established in 1968, Tabio Corporation has aimed to create socks that are so comfortable that wearers forget they have them on, akin to a 'second skin.' Each pair is masterfully crafted by skilled artisans to achieve a delicate balance of comfort and style. Currently, there are 225 Tabio retail outlets in Japan, including brands such as 'Sokkaya' and 'Tabio MEN,' and they are also expanding internationally, with stores in Paris, London, and China, representing the exceptional quality and design of Japanese craftsmanship.

Contact Information

For more information, visit the Tabio homepage at Tabio.