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AUGER Launches a Versatile Wash Towel

AUGER, the grooming tool brand under KAI Group, is all set to release its new Wash Towel on April 10, 2026. Established in March 2022, AUGER aims to enhance the grooming experience and provide a comforting touch to daily routines. This new product marks a significant milestone for the brand, entering its fourth year since launch.

Features of the New Wash Towel

The AUGER Wash Towel is designed with portability and functionality in mind. Made in Japan, it boasts a delightful texture and impressive absorbency, offering a luxurious experience for users. Measuring approximately 34 x 40 cm, it is half the size of the recently launched Face Towel, making it perfect for after-shaving care or post-wash facial drying. Its compact design allows for easy transportation while doubling as a versatile tool for various daily needs.

What sets this towel apart is its innovative Super Zero thread technology, which incorporates air into the fiber. This unique spinning technique creates gaps between fibers, enhancing absorbency, quick-drying properties, and lightness compared to standard threads. With longer pile threads, the 100% cotton towel offers an incredibly soft feel, making it an essential item for all grooming aficionados.

The towel is dyed with AUGER's distinct coloring technique, allowing it to seamlessly blend with existing AUGER products such as the Hair Turban and Face Towel. This feature not only enhances its aesthetic appeal but also makes it an excellent choice for gifting.

Product Overview

• - Product Name: AUGER Wash Towel
• - Price: 1,980 yen (tax included)
• - Size: Approximately 34×40 cm

The Wash Towel delivers extraordinary absorbency that users will not forget once experienced. It's perfect for use during grooming sessions or washing up, and its convenient size makes it ideal for carrying as a handkerchief substitute.

About AUGER

AUGER emerged from KAI Group, a specialist in blade manufacturing, to enrich the grooming experience for individuals. The brand's products, featuring a sleek black design, aim to bring cohesion to the often cluttered spaces of grooming activities. With a comprehensive range of tools, including razors, nail clippers, and scissors, KAI is dedicated to providing high-performance and high-quality grooming supplies.

AUGER encourages users to transform their grooming time into a special experience, helping them reset both physically and mentally as they take their next steps forward. By using AUGER products, customers can discover value that goes beyond mere functionality and price.

For more information about AUGER and its offerings, please visit the AUGER brand site or check out the AUGER MAG. and AUGER PRODUCT MOVIE.

About KAI Group

Founded in 1908 in Seki City, Gifu Prefecture, known for its blades, KAI offers over 10,000 products ranging from grooming tools like razors and nail clippers to kitchen knives and medical blades. The company undertakes comprehensive operations from product design and development to production, sales, and logistics, solidifying its position as a global leader in blade manufacturing.

Headquarters: 3-9-5 Iwamoto-cho, Chiyoda-ku, Tokyo
CEO: Hiroaki Endo
Visit KAI Group's website

Customer Inquiries

For questions regarding this new release, customers can reach out to the KAI Group Customer Support Center:
Address: 3-9-5 Iwamoto-cho, Chiyoda-ku, Tokyo, 101-8586
Phone: 0120-016-410 (Toll-Free)
Contact us here.