Longchamp Revives Atelier Remnants with the Launch of the Re-Play Collection

Longchamp, the iconic French brand established in 1948 by Jean Cassegrain, combines authenticity and energy in its latest release, the Re-Play collection. Scheduled to debut on February 3, 2026, this innovative line aims to creatively blend fashion and sustainability by utilizing leftover materials that have been resting in the brand's atelier.

The Re-Play collection was born out of the desire to minimize waste and reduce carbon emissions, embodying its name by reintroducing discarded materials into the fashion landscape. The collection is not just about reusing materials; it also seeks to rediscover value through playful designs filled with energy. Originating from the Spring/Summer 2026 theme, "Slide in Style," the Re-Play collection takes inspiration from the vibrant beach culture, illustrating a story called "Catch the Parisian Wave."

This season, Longchamp revamps the traditional big bag with a fresh design inspired by surfboard carry bags. The new bag features a durable two-tone color-blocking body crafted from leftover materials, complemented by unique accent straps that create a relaxed and playful silhouette. It is the perfect companion for the modern Parisienne, ready to embrace both city life and beach adventures.

What was once forgotten—materials that had been stored away and left unused—now finds new life and purpose. The Re-Play collection stands as a testament to the artisans at Longchamp, who continuously innovate while holding deep respect for their craft and the materials they work with. This innovative approach pays homage to the brand's commitment to sustainability and its zero-waste philosophy, celebrating creativity that honors the art of making goods that are designed to last.

Details of the Collection

- Sizes & Prices: H37×W54cm (Shoulder Bag XL) priced at ¥52,800 (tax included).
- Material & Color Options: Made from 100% polyamide (partially cowhide) with variations including Chestnut & Terra, Pink & Grenadine, British Green & Terra, and the Storm & Turquoise set to be available in April at Isetan Shinjuku.

Retail Locations

The Re-Play collection will be available globally through Longchamp's official online store and select physical locations such as:

- Longchamp La Maison Omotesando
- Longchamp La Maison Ginza
- Isetan Shinjuku Store
- Hankyu Umeda Main Store

Please note that availability may vary by boutique, and there could be changes to the stores carrying the collection.

About Longchamp

Founded by Jean Cassegrain in 1948 in Paris, Longchamp merges authenticity with energy in its brand ethos. Initially known for introducing the world's first luxury piped leather, the brand has developed a rich heritage over the past 70 years, constantly drawing inspiration from the modern Parisienne's joy of life.

Iconic creations such as the Le Pliage® and Le Roseau showcase Longchamp's commitment to timeless design rooted in French savoir-faire. The brand has been pushing for sustainability since forming its motto, “We produce, we care, we repair,” and has worked towards integrating recycled materials into products since 2019. By the end of 2022, all Le Pliage® bags transitioned to recycled nylon, aligning with Longchamp's commitment to responsible production.

Under the guidance of Creative Director Sophie Delafontaine, Longchamp continues to reinvent French elegance each season, offering a wide range of ready-to-wear and accessories for men and women. The family-owned business, now in its fourth generation, maintains over 300 boutiques across 80 countries worldwide, with flagship stores in Omotesando and Ginza, Tokyo. The craftsmanship is respected globally, recognized as an intangible cultural heritage corporation by the French government since 2007.

For more information, visit Longchamp’s Official Website or follow them on Instagram and other social media platforms.