#Japan #Tokyo #White Essence #Home Whitening #Dental Conference

White Essence Expands Home Whitening Options

White Essence, a leader in dental whitening and cleaning services through its franchise of dental clinics across Japan, is making waves with its participation in the 2025 Spring Academic Conference of the Japanese Society of Conservative Dentistry. The company is set to present innovative advancements in their home whitening products, specifically comparing the effectiveness of their two offerings: the White Essence Whitening Home 10% and the newly introduced White Essence Whitening Home 17%.

Whitening services typically fall into two categories: Office Whitening, which is performed with light activation in dental clinics, and Home Whitening, where patients use custom mouthpieces combined with whitening gel at home. The gels used in home whitening can be categorized based on the concentration of urea peroxide they contain, either as low concentration or high concentration. Previously, White Essence provided the 10% concentration product, which has gained regulatory approval for safe usage.

New Product Launch

Starting June 2025, White Essence will add the White Essence Whitening Home 17% to its lineup, marking it as the highest concentration product approved for use in Japan. This new offering is designed to significantly reduce the time required for effective home whitening treatments by approximately 46% compared to the previous version. With research pointing to quicker whitening results through higher concentrations of active ingredients, this transition promises to enhance consumer satisfaction and efficacy in tooth whitening.

Presenting Research Findings

At the aforementioned conference, White Essence will showcase results from a study that examined the effects of different concentrations of urea peroxide on home whitening. The experiment followed a detailed protocol:

1. Sample Preparation: Freshly extracted bovine incisors were stored frozen and then thawed to remove remaining tissues. Using water-resistant sandpaper, the enamel was reduced to about 1mm thickness, and samples were cut into 6x6 mm pieces. These were subsequently embedded in acrylic tubes using dental resin to expose the enamel surface.

2. Staining Procedure: Samples were immersed in tea at 37°C for seven days to simulate staining on both enamel and dentin.

3. Whitening Treatment: Per the product guidelines, the 10% Whitening Home underwent 120-minute whitening sessions for 14 sessions, while the 17% Whitening Home required just 90-minute sessions for 10 times.

4. Color Difference Assessment: Color measurements were taken before and after each whitening treatment using a colorimeter to evaluate the effectiveness.

Results and Discussions

The findings indicated that both groups demonstrated significant visible whitening effects. The White Essence Whitening Home 17%, boasting a higher concentration, was able to achieve results in a shorter timeframe compared to its counterpart. However, no significant difference in the overall efficacy between the two products was observed, suggesting both options can be effective depending on the user's needs. The research also indicated that while high-concentration peroxides are beneficial for surface stains, deeper discolorations require better penetration of the whitening agents, necessitating longer application times.

Conclusion

As consumers seek the most efficient whitening solutions, the introduction of the White Essence Whitening Home 17% is an exciting development for those looking to enhance their dental aesthetics with more effective home treatments. Choosing the appropriate whitening gel based on individual staining conditions remains crucial for optimal results. White Essence continues to lead in providing innovative solutions tailored to meet the diverse needs of dental health consumers across Japan.

Product Information

• - Name: White Essence Whitening Home 17%
• - Volume: 2.7ml
• - Price: ¥1,980 (tax included)

Company Overview

• - Headquarters: Shibuya-ku, Tokyo, Japan
• - CEO: Yoshiteru Sakamoto
• - Website: White Essence

Founded in 2003, White Essence blends medical expertise and aesthetic care, having franchised over 300 clinics nationwide. Their services emphasize quality, customer satisfaction, and a holistic approach to oral health. With over 3.8 million treatment cases handled, they offer a trusted choice for customers looking for whitening and cleaning services.