Mazda Reports September Sales Figures, Observing Mixed Trends in Vehicle Performance
Mazda North American Operations (MNAO) has announced its total vehicle sales for September 2025, reporting a total of 26,169 units sold. This figure represents a 12.3% decrease compared to September 2024. With 24 selling days this September, compared to 23 days the previous year, the company noted an even steeper 16% drop when assessed via the Daily Selling Rate (DSR). On the bright side, the year-to-date sales have reached 319,664 vehicles, reflecting a modest 2% increase from the same timeframe in the previous year.
One significant aspect to highlight is the sales of certified pre-owned vehicles (CPO), which totalled 5,974 units, positioning itself with a 6.5% increase compared to September 2024. The overall CPO sales for the year stand at 56,523, showing a slight 0.1% growth over the prior year.
Key Highlights from September 2025 include the fact that this month marked the third-highest total sales for September since 1995, and the CX-50 achieved its best September performance with 8,876 units sold. On the other hand, the sales report also indicates varying performances across different models:
On the Canadian front, Mazda Canada, Inc. (MCI) reported sales of 7,996 vehicles in September, marking an impressive 18.5% increase compared to the same month last year, summing to 64,017 units sold this year, a rise of 16.1%.
Meanwhile, Mazda Motor de México (MMdM) noted September sales standing at 7,430 vehicles, which indicates a 4% decrease year-over-year, while overall sales for the year reached 75,069, showing a solid 9% increase.
Founded in Hiroshima, Japan, Mazda is proud of its legacy of sophisticated craftsmanship and innovation aimed at enriching customers’ lives with movement. Centering around customer experience, Mazda endeavors to forge inspiring connections through both its vehicles and teams. Mazda North American Operations is headquartered in Irvine, California, overseeing sales, marketing, parts, and customer service for Mazda vehicles across the United States, Canada, Mexico, and Colombia, operating through approximately 795 dealerships. For further details on Mazda vehicles and media materials, visit the Mazda online newsroom at news.mazdausa.com. Connect with Mazda on social media platforms, including Facebook, Instagram, X, YouTube, and Threads.
One significant aspect to highlight is the sales of certified pre-owned vehicles (CPO), which totalled 5,974 units, positioning itself with a 6.5% increase compared to September 2024. The overall CPO sales for the year stand at 56,523, showing a slight 0.1% growth over the prior year.
Key Highlights from September 2025 include the fact that this month marked the third-highest total sales for September since 1995, and the CX-50 achieved its best September performance with 8,876 units sold. On the other hand, the sales report also indicates varying performances across different models:
- - The Mazda3 saw sales drop significantly to 1,500 units, down 42.8% year-over-year. However, the year-to-date figures sit at 22,837, showing a decrease of 18.6%.
- - Mazda's iconic MX-5 Miata reported 524 units, a slight decline of 3.9% from last year's figures, yet the year-to-date performance shows an increase of 26.3% to 7,299 units.
- - Unfortunately, the CX-30 faced a significant decline, with only 3,271 vehicles sold, reflecting a 43% drop year-over-year. In contrast, the CX-5 exhibited more robust sales, with 8,230 units sold, just a 3.4% dip.
On the Canadian front, Mazda Canada, Inc. (MCI) reported sales of 7,996 vehicles in September, marking an impressive 18.5% increase compared to the same month last year, summing to 64,017 units sold this year, a rise of 16.1%.
Meanwhile, Mazda Motor de México (MMdM) noted September sales standing at 7,430 vehicles, which indicates a 4% decrease year-over-year, while overall sales for the year reached 75,069, showing a solid 9% increase.
Founded in Hiroshima, Japan, Mazda is proud of its legacy of sophisticated craftsmanship and innovation aimed at enriching customers’ lives with movement. Centering around customer experience, Mazda endeavors to forge inspiring connections through both its vehicles and teams. Mazda North American Operations is headquartered in Irvine, California, overseeing sales, marketing, parts, and customer service for Mazda vehicles across the United States, Canada, Mexico, and Colombia, operating through approximately 795 dealerships. For further details on Mazda vehicles and media materials, visit the Mazda online newsroom at news.mazdausa.com. Connect with Mazda on social media platforms, including Facebook, Instagram, X, YouTube, and Threads.
Topics Auto & Transportation）
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