#United States #Auburn Hills #Stellantis #Chrysler #Mopar Accessories

Mopar Expands its Offerings with New Affiliated Accessories Program

Mopar, the global brand of original equipment parts, accessories, and customer care under Stellantis, has recently announced a substantial expansion of its accessory program for vehicle enthusiasts and customers alike. With the new Mopar Affiliated Accessories Program, dealerships across the United States now have access to over 1,000 accessories stemming from reliable aftermarket suppliers. This marks a significant move to enhance the customer experience for those purchasing Chrysler, Dodge, Jeep®, and Ram vehicles.

This innovative program emphasizes the need for personalized vehicle options. It allows for easy access to a diverse range of popular accessories, enabling customers to tailor their vehicles to better meet their lifestyles and performance desires. As Darren Bradshaw, Mopar's Senior Vice President for North America, noted, this initiative is designed to enhance convenience for customers and dealers, creating a seamless one-stop shopping experience.

A Growing Selection of Accessories

The list of available accessories is continuously expanding and encompasses a variety of products. From performance-enhancing parts to lifestyle accessories, there is something for everyone. Noteworthy partnerships have been established with over 40 trusted suppliers including brands such as AccuAir, Baja Designs, and Dometic, which are known for their quality and innovation in the aftermarket space.

Mopar is committed to ensuring that all affiliated accessories are expertly reviewed for proper fitment and quality assurance, affirming a trusted buying experience for consumers. Customers can either purchase these accessories online via the Mopar eStore or directly at their local dealerships. Once ordered, the selected items are delivered to the dealership for easy customer pickup or installation.

Impact on Dealerships and Customers

The positive feedback from dealerships already participating in the program underscores its success. For example, Matt Godfrey, the General Sales Manager at Golling Chrysler in Bloomfield Hills, Michigan, shared insights on the notable increase in accessory upfits due to this program. According to Godfrey, customers appreciate the straightforward access to their desired accessories, which ultimately enhances the buying experience. This not only benefits the dealerships through increased sales but also helps customers feel more connected to their vehicles through personalization.

The Evolution of Mopar

Founded in 1937, Mopar has grown extensively from its original focus on antifreeze products to become synonymous with vehicle performance and customer care. Throughout the decades, especially during the muscle car era of the 1960s, Mopar established itself as a powerhouse in performance parts. Today, it continues this legacy by focusing on complete vehicle care and supporting a dedicated community of vehicle owners.

With a vast selection of over 1,000 newly available items and a commitment to quality and service, Mopar's Affiliated Accessories Program is poised to redefine how customers personalize their vehicles. The transition towards an extensive online shopping experience aligns with current consumer habits, ensuring that Mopar stays ahead in the automotive accessory market.

For complete information regarding Mopar and its offerings, customers and enthusiasts are invited to visit Mopar’s website and explore the latest updates via their official blog and social media channels. This initiative reflects Mopar’s dedication to maintaining high standards for customer satisfaction and quality in the automotive sector.