Zinzino's Acquisition of Sanki: Expanding Health Solutions Across the Americas
In a strategic move to bolster its presence in the Americas, Zinzino AB, a health-focused company based in Sweden, has announced its acquisition of Mexican direct sales company Sanki. This deal, signed on November 8, 2025, marks a significant milestone in Zinzino's growth strategy, aimed specifically at enhancing distribution capacity in North America and South America.
Zinzino will gain access to Sanki's extensive distributor database, customer register, and a portfolio of innovative, patented health products. The acquisition includes full ownership of Sanki's subsidiaries in Colombia and Peru, positioning Zinzino to leverage these markets effectively and enhance its distribution power on a greater scale. With an annual turnover of approximately USD 12 million, Sanki's successful operations in the health segment across the USA, Mexico, Colombia, and Peru present a solid foundation for Zinzino's expansion efforts.
According to Zinzino CEO Dag Bergheim Pettersen, this acquisition is not just about enhancing sales; it reflects a visionary approach towards personalized health solutions. Together with Alejandro Lopez Tello, Sanki's CEO, they aim to revolutionize the direct sales experience in health and wellness by integrating Sanki's product lineup with Zinzino's existing test-based nutrition model, which operates extensively within the health technology sector.
The acquisition, set to be finalized on January 1, 2026, will involve a purchase price of USD 8 million, predominantly settled through newly issued shares of Zinzino. This approach reflects Zinzino's commitment to retaining financial flexibility while investing in transformative growth opportunities.
Zinzino's plans include not only integrating Sanki’s innovative products but also enhancing collaborative synergies across both networks. The partnership is anticipated to yield significant profitability improvements by optimizing Zinzino’s existing technical platforms and organizational strengths. This move aligns with Zinzino's ongoing efforts to expand its innovative product offerings and cater to an increasingly health-conscious consumer base, with a focus on sustainable profitability and global outreach.
In recent years, Zinzino has made several strategic acquisitions, including those of VMA Life, Enhanzz, Xelliss, and ACN, indicating an aggressive growth trajectory that prioritizes market expansion and product diversification. Zinzino views personalized health solutions as the key to future success, and this acquisition of Sanki represents another step towards their vision of revolutionizing how health products are marketed and sold.
As the direct sales model continues to evolve, Zinzino and Sanki aim to provide tailored solutions that meet the diverse health needs of consumers across North and South America. This collaboration not only advances Zinzino's market position but also sets a new standard for health products in the direct sales industry.
In conclusion, Zinzino's acquisition of Sanki is a game-changer that enhances its reach and impact in the health and wellness sector. By harnessing innovative technologies and customer-focused solutions, the partnership is poised to redefine the landscape of personalized health products in the Americas, paving the way for a healthier future for many.