Violet PR Unveils Dynamic Rebranding for Enhanced Economic Development Engagement

Violet Public Relations, a distinguished public relations agency located in New Jersey, has recently announced a vibrant rebranding initiative. This move aligns with their commitment to empowering economic development storytelling within various communities globally. As recognized by the Public Relations Society of America as the 'Best Boutique Agency' in 2024, Violet PR aims to enhance its visibility and effectiveness through this rebranding effort.

A Fresh Look and Feel

The rebranding incorporates a modernized logo, redesigned website, and an active presence on social media platforms. These changes symbolize the agency's creative and data-driven approach in delivering compelling narratives for their clients in the economic development and real estate sectors. Their new tagline, “we write the future,” encapsulates the resilience and innovation that Violet PR embodies in its operations.

According to April Mason, the founder and president of Violet PR, the updated brand reflects their dedication to the communities and organizations they serve, ensuring their stories are communicated effectively to a broader audience. Mason mentioned, "Our refreshed brand highlights the very innovation that underpins our services; we are here to assist our clients in positioning themselves favorably in a complex marketplace."

Achievements Amidst Challenges

In a year characterized by political noise and evolving global dynamics, Violet PR has thrived. The firm secured an impressive 1,679 earned media placements in 2024 alone, achieving an estimated reach of 33 billion individuals worldwide. This showcases the agency's exceptional skill in crafting relevant narratives that resonate across diverse audiences.

Christina Forrest, Vice President of Violet PR, highlighted their unique expertise in navigating the intricate narratives surrounding economic and real estate development. She stated, "Few PR agencies can convey complex economic themes as clearly and effectively as we do, and we're dedicated to being a fundamental partner for our clients throughout their growth journeys."

Currently, Violet PR represents several U.S. states, including Georgia, North Carolina, and Oklahoma, alongside various metropolitan areas like Buffalo, Kansas City, and Newark. Their role has become increasingly important as local leaders reassess growth strategies and economic positioning amidst a changing policy landscape.