VICTOR Pet Food Donates $25,000 to Support Veterans with PTSD
On November 11, 2025, in recognition of Veterans Day, VICTOR Super Premium Pet Food announced a significant donation of $25,000 aimed at supporting veterans coping with post-traumatic stress disorder (PTSD). This contribution will be divided between two partner nonprofits, Second Chance K9 and This Able Veteran, both of which aim to offer support to veterans through the provision of service dogs. This initiative underscores VICTOR’s ongoing commitment to assist veterans in need.
As part of this initiative, opportunities for pet owners to get involved are available through VICTOR's Veteran Pet Force. Starting November 10, the first 200 individuals who join through the company’s website will receive a free VICTOR flag hat as a token of appreciation. Jeff Caswell, the CEO of VICTOR Pet Food, highlighted, “Supporting our nation's veterans is a year-round priority for VICTOR.” He elaborated on the essential role that pets play in providing comfort and companionship, stating that through collaborations with organizations such as Second Chance K9 and This Able Veteran, VICTOR is proud to deliver resources that are instrumental in matching veterans with trained service dogs.
The mission behind the Veteran Pet Force is not merely about donations, but rather a commitment to a larger cause: improving the lives of veterans through the aid of specially trained service animals. Veteran organization representatives have spoken about the transformative effects these service dogs have on those living with PTSD. Malia Nix, executive director of This Able Veteran, remarked, “Support from partners like VICTOR ensures more veterans can access these specially trained dogs that provide vital support in managing post-traumatic stress.” She emphasized that the partnership embodies much more than financial aid; it represents a lifeline for veterans seeking healing.
Travis Hall, founder of Second Chance K9 and a retired U.S. Army Special Forces Dog Handler, also expressed gratitude for VICTOR’s sponsorship, highlighting the dual benefit of such partnerships: "Through our work with brands like VICTOR, we're able to give both veterans and rescue dogs a renewed sense of purpose."
Both organizations work tirelessly to provide much-needed resources and trained service dogs to veterans facing PTSD. They aim to facilitate the rebuilding of lives affected by such trauma, often saving both the animals from shelters and enabling veterans to find a path toward recovery. The journey toward healing is often long and requires a great deal of support, and both Second Chance K9 and This Able Veteran are committed to providing that support, thanks in part to contributions from corporations like VICTOR.
Founded in 2007, VICTOR has established itself as a trusted name in pet nutrition, providing high-quality food options for pet owners across the U.S. by ensuring they have the necessary resources to care for their beloved companions. The firm prides itself on its superior dog food formulas that cater to diverse needs, including those of outdoor enthusiasts, trainers, and breeders. VICTOR aims to be a brand that pet owners can rely on, further enhancing its positive reputation by actively participating in initiatives like the Veteran Pet Force.
In conclusion, VICTOR Super Premium Pet Food's generous donation marks a significant effort to align commercial success with humanitarian efforts. By focusing its energies on such impactful partnerships, VICTOR not only elevates awareness of the needs faced by veterans but also plays a pivotal role in enabling veterans to lead fuller, more active lives — with the aid of specially trained service dogs. For more information on VICTOR and to learn how to support their cause, visit www.victorpetfood.com.
As part of this initiative, opportunities for pet owners to get involved are available through VICTOR's Veteran Pet Force. Starting November 10, the first 200 individuals who join through the company’s website will receive a free VICTOR flag hat as a token of appreciation. Jeff Caswell, the CEO of VICTOR Pet Food, highlighted, “Supporting our nation's veterans is a year-round priority for VICTOR.” He elaborated on the essential role that pets play in providing comfort and companionship, stating that through collaborations with organizations such as Second Chance K9 and This Able Veteran, VICTOR is proud to deliver resources that are instrumental in matching veterans with trained service dogs.
The mission behind the Veteran Pet Force is not merely about donations, but rather a commitment to a larger cause: improving the lives of veterans through the aid of specially trained service animals. Veteran organization representatives have spoken about the transformative effects these service dogs have on those living with PTSD. Malia Nix, executive director of This Able Veteran, remarked, “Support from partners like VICTOR ensures more veterans can access these specially trained dogs that provide vital support in managing post-traumatic stress.” She emphasized that the partnership embodies much more than financial aid; it represents a lifeline for veterans seeking healing.
Travis Hall, founder of Second Chance K9 and a retired U.S. Army Special Forces Dog Handler, also expressed gratitude for VICTOR’s sponsorship, highlighting the dual benefit of such partnerships: "Through our work with brands like VICTOR, we're able to give both veterans and rescue dogs a renewed sense of purpose."
Both organizations work tirelessly to provide much-needed resources and trained service dogs to veterans facing PTSD. They aim to facilitate the rebuilding of lives affected by such trauma, often saving both the animals from shelters and enabling veterans to find a path toward recovery. The journey toward healing is often long and requires a great deal of support, and both Second Chance K9 and This Able Veteran are committed to providing that support, thanks in part to contributions from corporations like VICTOR.
Founded in 2007, VICTOR has established itself as a trusted name in pet nutrition, providing high-quality food options for pet owners across the U.S. by ensuring they have the necessary resources to care for their beloved companions. The firm prides itself on its superior dog food formulas that cater to diverse needs, including those of outdoor enthusiasts, trainers, and breeders. VICTOR aims to be a brand that pet owners can rely on, further enhancing its positive reputation by actively participating in initiatives like the Veteran Pet Force.
In conclusion, VICTOR Super Premium Pet Food's generous donation marks a significant effort to align commercial success with humanitarian efforts. By focusing its energies on such impactful partnerships, VICTOR not only elevates awareness of the needs faced by veterans but also plays a pivotal role in enabling veterans to lead fuller, more active lives — with the aid of specially trained service dogs. For more information on VICTOR and to learn how to support their cause, visit www.victorpetfood.com.
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