Kikkoman's New Onigirich Variation Makes Sushi Rice Preparation Effortless and Delicious

Kikkoman's New Onigirich Ume-Jako Okaka: The Future of Onigiri

Kikkoman Food Company has announced the launch of a remarkable new product called "Onigirich Ume-Jako Okaka," designed to simplify the process of making onigiri—traditional Japanese rice balls—while ensuring that they are filled with flavorful ingredients. Set to hit the shelves on February 2, this new addition to the Onigirich series will be available nationwide.

What is the Onigirich Series?

The Onigirich series is crafted specifically to make it easy to create onigiri filled with generous portions of ingredients. Each package allows for the creation of two delicious rice balls, making it convenient for a quick meal.

1. Abundant and Flavorful Ingredients

One of the standout features of Onigirich is the impressive amount of ingredients it contains. Each pack includes ingredients that are designed to infuse the rice with flavor, ensuring that each bite is as tasty as the last.

2. No Mess, No Fuss

The product's unique packaging allows users to create onigiri without the hassle of dirtying their hands or needing additional utensils. Using plastic wrap, consumers can easily form rice balls while minimizing cleanup. This makes it an ideal option for busy individuals and families.

3. Nutritionally Balanced Fillings

The Onigirich Ume-Jako Okaka features a balanced mix of ingredients, including protein-rich components, ensuring that each onigiri is not only delicious but also nutritious.

How to Prepare Onigirich Ume-Jako Okaka

Creating your own onigiri with this new product is a breeze. Here’s a simple guide:
1. Spread approximately 120g of warm rice onto plastic wrap.
2. Place half a bag of the filling on top of the rice.
3. Fold the wrap from the front to encase the filling, shaping it into your desired form. You can even wrap it in nori for added flavor!

The Filling: Ume-Jako Okaka

The Onigirich Ume-Jako Okaka combines five splendid ingredients: pickled plum (ume), dried baby sardines (chirimen jako), bonito flakes (katsuobushi), lotus root, and sesame seeds. This combination creates a refreshing taste with the tartness of ume and the umami of chirimen jako. Additionally, the nutty scent of sesame and the crunchy texture of lotus root provide delightful contrasts.

Market Insights

According to an internal study by Kikkoman, "pickled plum" is the most commonly used filling among those who frequently prepare onigiri at home. However, some pain points arise regarding this traditional filling. Consumers noted the hassle of removing seeds from the ume and the common complaint that plum often remains concentrated in the center of the rice ball, leaving areas of plain rice untouched.

With Onigirich Ume-Jako Okaka, there's no need to remove seeds, and the flavor of the filling will permeate the rice, allowing for satisfying onigiri preparation.

As the landscape of cooking continues to evolve, with time-saving and convenience increasingly prioritized, Kikkoman is committed to responding to consumer needs by providing innovative products that promote a healthy and rich lifestyle. Expect more exciting items from Kikkoman in the future!