The Launch of the ONE MORE BEAT PROJECT
1MORE, a globally renowned audio brand represented in Japan by Earth Reborn, has officially entered into a sponsorship agreement with the music band Don Tengu, marking the beginning of the groundbreaking ONE MORE BEAT PROJECT. This initiative aims to support the next generation of challengers in various fields, including sports, arts, and education, resonating deeply with 1MORE's commitment to deliver sound that inspires individuals to take one more step forward.
Resonance between 1MORE and Don Tengu
A Shared Mission
1MORE's brand mission of delivering sound that sparks courage in all those who seek to challenge themselves aligns perfectly with Don Tengu's artistic expression. The band encapsulates the spirit of perseverance and the unwillingness to surrender, making this partnership a natural fit.
Addressing the Same Audience
Don Tengu primarily communicates its messages to the young generation, particularly Gen Z. This demographic aligns precisely with 1MORE's core target market, promising a dynamic synergy enhanced by social media engagement, live performance interactions, and streaming platforms.
Shared Passion for Sound Quality
Both 1MORE and Don Tengu share an uncompromising dedication to achieving exceptional sound quality. This shared value enhances their collaboration, allowing for a unified approach to conveying a credible brand message focusing on the quality of