#Japan #Tokyo #LINE Research #Kirin Hyoketsu #Suntory Hohroiyoi

Overview of Canned Chuhai Preferences in Japan

A recent survey conducted by LINE Research, backed by a panel of over 7 million active users, focused on the preferred canned chuhai and sour brands among adults aged 20 to 69 in Japan. The results provide insightful demographics on consumer choices, especially contrasting preferences between genders and age groups.

Key Findings

Top Brands

According to the survey, Suntory Hohroiyoi emerged as the favorite among female respondents, while Kirin Hyoketsu took the lead among males. Both brands are closely matched, with each capturing slightly over 20% of the preferences. The data indicates that for males, particularly those in their 40s to 50s, Kirin Hyoketsu enjoys strong support, with nearly 30% favoring it. Conversely, Suntory Hohroiyoi rates highly among younger women, especially in their 20s, garnering over 40% of their votes.

Flavor Preferences

When respondents were asked about flavors they desire in a relaxed setting, a notable generational divide emerged. Peach was the top choice for those in their 20s, while Lemon became the favorite among participants aged 30 and above, with its popularity increasing along with the respondents' age. Lemon holds a commanding lead overall, accounting for over 40% of preferences, followed by Grapefruit, Grape/Muscat, Yuzu, and Peach, all hovering around 20%. The unflavored option ranked low at under 10%.

Influencing Factors for Selection

Overall, the most significant consideration for consumers when selecting canned chuhai is the Flavor/Taste, with 50% ranking it as the primary factor. This is followed by Price, which is chosen by nearly 40% of respondents. Other factors like reduced sweetness and new or limited-time products also influenced preferences, with notable distinctions between genders.

For women, flavor remains a crucial deciding factor—over 60% of female respondents prioritized it, marking a 20-point difference from their male counterparts. In contrast, men exhibited a stronger inclination towards factors such as High Alcohol Concentration and Strong Carbonation, particularly in the 50s and 60s age brackets.

About the Survey

This survey, aimed at LINE users, was conducted over three days with a sample size of 2,732. Adjustments were made for gender and age distribution to ensure it accurately represents the Japanese population. Respondents from every age group indicated varying preferences, such as the high percentage of 20s males and 50-60s females who are indifferent or do not consume canned chuhai at all.

Conclusion

The survey indicates a vibrant market for canned chuhai in Japan, with brands like Suntory and Kirin leading the way. The differences in preferences based on gender and age provide critical insights for marketing strategies and product development in the beverage industry. For further details and supporting data, please refer to the LINE Research platform or download the relevant media materials online.

References

For detailed survey results, visit the LINE Research official page and access additional reports for more insights into Japanese consumer trends in the beverage sector.