Introducing Smart UGC: A New Era of User-Generated Content Advertising
In an age where digital marketing is constantly evolving, TORIHADA, a creator-driven company based in Shibuya, Tokyo, has announced its latest initiative: the Smart UGC advertising package. Set to launch in April 2025, this innovative service combines the creation of user-generated content (UGC) styled short videos with advertising distribution, focusing on vertically optimized content for social media giants like TikTok, Instagram, and YouTube Shorts.
Smart UGC is designed as a streamlined advertising service that enriches brand visibility on popular vertical video platforms. By integrating video production and ad deployment within a single package, businesses can now access UGC-styled content tailored to resonate with their target audience. This offering is particularly appealing to brands aiming to enhance engagement through authentic storytelling, addressing the needs of today's social media-savvy consumers.
How It Works:
The Smart UGC package is contingent on a minimum ad spending requirement, which allows for the complimentary creation of engaging UGC content. This initiative helps alleviate common production burdens such as format adaptation, talent acquisition, and content structuring, pivotal hurdles previously faced by brands when utilizing UGC advertising.
The service's development leverages TORIHADA's years of expertise in producing short-form video content, particularly tailored for the Gen Z demographic. With over 6,000 successful social media ad campaigns, TORIHADA has consistently improved key metrics such as click-through rates (CTR) and cost-per-acquisition (CPA).
By providing a subscription model with three tiered plans — Lite, Standard, and Premium — businesses can choose based on their needs for media selection and video volume. For example:
All plans allow for expedited campaigns, with delivery as fast as five business days, ensuring brands can quickly adapt to market trends and drive their marketing efforts efficiently.
Smart UGC showcases high compatibility with categories where emotional and experiential narratives directly influence purchasing decisions, such as food and beverages, cosmetics, and gaming. Especially for younger audiences, content delivered in a relatable manner fosters trust and encourages engagement far more than traditional advertising approaches.
For the first time, marketers can capitalize on UGC by merging authentic user experiences with strategic advertising, ultimately enhancing brand awareness and consumer loyalty. The natural storytelling style and experiential authenticity offered by Smart UGC can significantly increase viewer engagement and drive purchasing desires.
Additionally, TORIHADA is open to collaborating with social media influencers for creative production, indicating a flexible approach to content delivery that adapts to the client's specific requirements.
TORIHADA is at the forefront of promoting the creator economy, operating platforms where creators and fans can connect. The company also manages FANME, a communication service fostering engagement between creators and audiences. Furthermore, its subsidiary, PPP STUDIO, supports and manages short-form video creators, contributing significantly to the creative landscape. With over 3,000 affiliated creators, collectively boasting 31 billion followers, TORIHADA continues to act as an innovative force in the digital marketing ecosystem.
To learn more about their offerings, visit the official site: TORIHADA or explore their creative endeavors at PPP STUDIO.
What is Smart UGC?
Smart UGC is designed as a streamlined advertising service that enriches brand visibility on popular vertical video platforms. By integrating video production and ad deployment within a single package, businesses can now access UGC-styled content tailored to resonate with their target audience. This offering is particularly appealing to brands aiming to enhance engagement through authentic storytelling, addressing the needs of today's social media-savvy consumers.
How It Works:
The Smart UGC package is contingent on a minimum ad spending requirement, which allows for the complimentary creation of engaging UGC content. This initiative helps alleviate common production burdens such as format adaptation, talent acquisition, and content structuring, pivotal hurdles previously faced by brands when utilizing UGC advertising.
Features and Benefits
The service's development leverages TORIHADA's years of expertise in producing short-form video content, particularly tailored for the Gen Z demographic. With over 6,000 successful social media ad campaigns, TORIHADA has consistently improved key metrics such as click-through rates (CTR) and cost-per-acquisition (CPA).
By providing a subscription model with three tiered plans — Lite, Standard, and Premium — businesses can choose based on their needs for media selection and video volume. For example:
- - Lite Plan: Priced at 1,000,000 yen, includes 4 videos for one selected platform.
- - Standard Plan: At 2,000,000 yen, offers 10 videos across two platforms.
- - Premium Plan: For 5,000,000 yen, it supports 30 videos across all three platforms.
All plans allow for expedited campaigns, with delivery as fast as five business days, ensuring brands can quickly adapt to market trends and drive their marketing efforts efficiently.
Usage Scenarios and Impact
Smart UGC showcases high compatibility with categories where emotional and experiential narratives directly influence purchasing decisions, such as food and beverages, cosmetics, and gaming. Especially for younger audiences, content delivered in a relatable manner fosters trust and encourages engagement far more than traditional advertising approaches.
For the first time, marketers can capitalize on UGC by merging authentic user experiences with strategic advertising, ultimately enhancing brand awareness and consumer loyalty. The natural storytelling style and experiential authenticity offered by Smart UGC can significantly increase viewer engagement and drive purchasing desires.
Additionally, TORIHADA is open to collaborating with social media influencers for creative production, indicating a flexible approach to content delivery that adapts to the client's specific requirements.
About TORIHADA
TORIHADA is at the forefront of promoting the creator economy, operating platforms where creators and fans can connect. The company also manages FANME, a communication service fostering engagement between creators and audiences. Furthermore, its subsidiary, PPP STUDIO, supports and manages short-form video creators, contributing significantly to the creative landscape. With over 3,000 affiliated creators, collectively boasting 31 billion followers, TORIHADA continues to act as an innovative force in the digital marketing ecosystem.
To learn more about their offerings, visit the official site: TORIHADA or explore their creative endeavors at PPP STUDIO.
Topics Consumer Products & Retail）
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