#Japan #Kofu #Hotto Motto #Japanese Bento #Yamanashi Prefecture

Hotto Motto Shikishima Store: A New Era for Japanese Bento

In a remarkable development for food enthusiasts, Hotto Motto, a premier takeout bento brand in Japan, has recently opened its first store in Yamanashi Prefecture. The new Shikishima location welcomed its first guests on October 30th, embodying the theme "Enjoying Japan's Bento." This innovative store isn't just about delicious food; it strives to create a cheerful and exciting atmosphere that enhances the overall dining experience.

A New Approach to Bento

Hotto Motto, operated by Plenus Corporation, has established itself as a household name with 2,426 stores across Japan as of the end of September 2025. Its emphasis on handmade, warm meals is complemented by the new philosophy of fun and excitement. The Shikishima store showcases this dual commitment, providing not only nourishing food but also a vibrant environment for customers to enjoy while waiting for their meals.

Eye-Catching Design

The new store's design focuses heavily on the signature color of Hotto Motto: a bold red that captures attention and evokes the brand image. The intent behind using red is to create a visual connection, prompting customers to associate the color with Hotto Motto whenever they encounter it in town. The logo also features a shiny rice icon that symbolizes the brand's dedication to high-quality rice, a crucial element of its bento offerings.

Emphasizing Warmth and Joy

A key goal of the new store is to instill a sense of joy. From its bright exterior to its thoughtfully designed interior, every aspect is meant to make customers feel good. The ambiance encourages appreciation while waiting, making the experience enjoyable even before the food arrives. Once patrons receive their hand-prepared, warm bento boxes, they can take a moment to relish the meal and the heartwarming atmosphere that Hotto Motto aims to create.

Store Information

The Shikishima store is located at: 1364-1 Nakashimojo, Kōfu City, Yamanashi Prefecture. Operating hours are from 10:00 AM to 10:00 PM on weekdays, and from 9:00 AM to 10:00 PM on weekends, allowing ample opportunity for bento lovers to indulge in their favorites at their convenience.

Hotto Motto's commitment to providing delicious and comforting meals, coupled with its inviting atmosphere, makes the new Shikishima store a delightful addition to the Yamanashi dining scene. The brand's focus on community and quality shines through in this new location, where every meal served aims to deliver warmth and happiness. So, whether you're a resident or just visiting, make sure to stop by and experience the joy of Hotto Motto.

With the launch of the Shikishima store, Hotto Motto continues to expand its footprint across Japan while remaining dedicated to serving delicious, handcrafted bento that warms the heart and spirit.