The Shift Towards Reusable Menstrual Products: Myths and Realities

The Shift Towards Reusable Menstrual Products: Myths and Realities



Menstrual Hygiene Day, observed on May 26, highlights the ongoing conversation about menstrual health and the growing trend towards sustainability in period care. In recent years, many women have started to make the switch to reusable menstrual products, such as cups and period underwear, reflecting a shift not only in preferences but also in understanding of menstrual health. According to a recent survey by Intimina, a leading women’s health brand, a staggering 88.22% of respondents use reusable menstrual products at least occasionally, with 44.44% of them opting for them every cycle. Despite its increasing popularity, many women still hesitate to fully embrace these alternatives due to lingering myths and misconceptions.

Why Women are Making the Switch


The reasons for switching to reusable menstrual products are multifaceted. The top three driving factors as identified by the survey are:
1. Health Benefits (38.22%): Women are increasingly concerned about the chemicals often present in disposable products and prefer options that eliminate such exposure.
2. Sustainability (31.11%): With the alarming statistic that an individual uses over 11,000 disposable menstrual products in their lifetime, switching to reusables can significantly reduce waste and promote environmental sustainability.
3. Cost Savings (19.78%): Investing in menstrual cups and reusable underwear not only aids in environmental efforts but also leads to substantial long-term savings, as they negate the need for monthly purchases of disposable products.

Menstrual cups, in particular, are the most favored option among reusable products, with 80.89% opting for them over other alternatives. Despite this, only 43.33% reported using menstrual underwear, with even fewer (32.22%) combining both for comprehensive protection during their menstrual cycles.

Breaking Barriers and Myths


One of the biggest barriers preventing broader adoption of reusable products is the fear of leakage. Interestingly, over half (54.22%) of those using reusable options report feeling more secure compared to disposable alternatives. Only 8.67% believe that disposable products offer better protection.

Dunja Kokotovic, Intimina's Global Brand Manager, emphasizes, "The data is clear—women who use menstrual cups and underwear feel more protected and stress-free during their periods. However, many still hesitate due to myths surrounding leakage, hygiene, and comfort. This Menstrual Hygiene Day, we aim to empower women with the facts so they can make informed choices about their bodies and the planet."

To further encourage adoption, Intimina is addressing the most common misconceptions:
  • - "Menstrual cups are messy and hard to use." While there is a learning curve, many users find menstrual cups easy to insert and remove after a few cycles.
  • - "Period underwear isn't hygienic." High-quality menstrual underwear is crafted with moisture-wicking and odor-controlling features, ensuring users remain dry and fresh.
  • - "Reusable products leak more than disposables." In actuality, menstrual cups form a secure seal that can prevent leaks for up to 10 hours. Combining them with period underwear provides additional security.
  • - "Cups and underwear are expensive." Although the initial cost is higher, menstrual cups can last up to 10 years, and period underwear can replace hundreds of disposable pads and tampons over time.

A Call for Sustainable Period Care


This Menstrual Hygiene Day, Intimina is urging everyone to rethink their period care routines and explore more sustainable and healthier options. By debunking myths and emphasizing education, we can empower more women to experience the numerous advantages of menstrual cups and underwear without fear, discomfort, or waste. As awareness about menstrual health continues to grow, the quest for a sustainable future in period care is more vital than ever.

With this shift, we can contribute not only to our personal health but also to the well-being of our planet. Let’s embrace this change and pave the way for a better future in menstrual care.

Topics Health)

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