NetEase Games Unveils Blood Message with New Trailer at Summer Game Fest 2026

Introduction to Blood Message

During the Summer Game Fest 2026, NetEase Games, alongside its subsidiary 24 Entertainment, revealed a thrilling new trailer for "Blood Message," marking its first fully single-player action-adventure game. This innovative title combines an expansive narrative with intense survival action and is currently under development for PC and consoles.

Game Overview

"Blood Message" is an ambitious AAA title built using Unreal Engine 5 and proprietary technologies developed by the studio. It seamlessly blends rich Eastern epic storytelling with immersive action gameplay, inviting players to engage with its deep narrative and variable combat scenes showcased in the newly released trailer titled "Hold Till Dawn."

Trailer Insights

The trailer not only introduces the game’s story but also highlights various locations and combat scenarios that players will encounter. It effectively sets the stage for an epic journey.

Watch the "Hold Till Dawn" trailer here

Storyline

Set during the twilight of the Tang Dynasty, "Blood Message" follows the journey of a father and his young son as they set off to deliver a crucial message to the imperial capital. This is not just any message; it’s a mission that could alter the fate of their nation.

As the duo traverses a war-torn landscape, they embark on a profound journey filled with themes of hope and sacrifice, resonating with the human experience. The players are invited to explore deep emotional connections through the father-son relationship as they confront challenges, reminding them of the importance of love and the desire to protect what matters most.

Game Details

- Title: Blood Message
- Genre: Action-Adventure Game
- Platforms: Console / PC
- Developers: NetEase Games / 24 Entertainment
- Official Website: Blood Message Official Site
- Official X: Blood Message X
- Official YouTube: Blood Message YouTube Channel

About NetEase Games

NetEase Games, the gaming division of NetEase, Inc. (NASDAQ: NTES, HKEX: 9999), is one of the world’s leading video game publishers and developers. The company engages in various genres and platforms, showcasing a robust lineup of game IPs including popular titles like "Marvel Rivals," "Rules of Survival," "Identity V," and "NARAKA: BLADEPOINT." Furthermore, NetEase collaborates with major entertainment brands, including Warner Bros and Mojang AB (a Microsoft subsidiary), to bring unique gaming experiences to players worldwide.