#Japan #Tokyo #job seekers #Wakaru #Recruitment SNS

Wakaru's Innovative Recruitment Strategy

Wakaru Inc. has made headlines by surpassing a landmark of one hundred companies benefitting from its unique recruitment SNS management service. Established in June 2021, Wakaru focuses on assisting businesses across 20 different industries, including hospitality, retail, manufacturing, IT, and banking, from strategic planning to execution and analysis. The company's approach emphasizes not chasing viral fame, but rather fostering a genuine understanding of a company's appeal to potential employees.

What is Non-Viral Recruitment SNS?

Unlike traditional methods that prioritize viral trends and follower counts, Wakaru employs a distinct strategy centered around effectively communicating what makes a workplace attractive to job seekers. This thoughtful tactic involves crafting content that not only informs but also motivates potential candidates, thus reducing mismatches throughout the recruitment process—from initial applications to acceptance of job offers and retention.

The radical difference between Wakaru's 'non-viral' approach and the typical 'going viral' strategy lies in its fundamental design philosophy. The company produces insightful content such as employee interviews, workplace atmosphere insights, and the realities of the job, ensuring that the information directly influences job seeker decision-making.

Harnessing Insider Knowledge from Over 70,000 Followers

Since 2019, Wakaru has successfully managed Instagram accounts like 'Wakaru Shukatsu' (job hunting) and 'Wakaru Tenshyoku' (job change), which collectively have garnered over 70,000 followers. This extensive media operation allows Wakaru to continuously capture job seeker insights and behavior on social media while also analyzing the algorithms on these platforms. By utilizing these data-driven approaches, Wakaru maximizes reach and engagement for its clients. Moreover, the unique understanding of job seeker behavior and the intricacies of social media algorithms enables the team to refine their content based on performance metrics.

Crafting Aesthetic and Compelling SNS Content

Wakaru's creative team, composed of recruitment branding specialists, designs socially attractive content that captures the interest of job seekers at first glance. They emphasize creating compelling visuals that also distinctly communicate the working conditions and culture of clients' companies. During the initial design phase, the team collaborates closely with clients to ensure the resulting SNS reflects the organization’s hiring direction and overall branding ethos.

Comprehensive Support through Expert Teams

At Wakaru, each client gets a dedicated team tailored to their specific needs, ensuring multifaceted support for recruitment SNS operations. This includes:

• - Operation Directors: Two experienced professionals skilled in recruitment SNS marketing manage strategic planning and content scheduling for consistent operations.
• - SNS Designers: Creatives focused on hiring branding produce sophisticated designs that not only attract job seekers but also convey the core attractions of the workplaces.
• - Recruitment Consultants: Experts on market trends and candidate behaviors help construct targeted strategies for reaching job seekers effectively.

Successful Partnerships with Major Companies

Wakaru has gained acclaim from major corporations across various sectors for its recruitment SNS management service. Each company finds tailor-made solutions to their specific hiring challenges through Wakaru's approach.

• - Resort Trust (Hospitality): They faced challenges with a low acceptance rate from applicants due to limited outreach. After partnering with Wakaru, they saw a monthly reach of 20,000 and an impressive 82% of candidates viewed their Instagram content, significantly enhancing applicant understanding.
• - Hachijuni Bank (Banking): Known for its conservative image, this company sought to improve transition rates for interviews and job offers. Wakaru showcased the human side of the employees, achieving a monthly reach of 12,000 and an engagement rate of 6.8% over six months.
• - Shimamura (Retail): With a strong consumer recognition, the company needed to enhance its profile as an employer. Wakaru successfully created and managed their Instagram to deliver meaningful content that aligns with recruitment goals.

Consultation for Companies Interested in SNS Strategy

For organizations considering or struggling with recruitment SNS strategy, Wakaru offers free consultations. Whether you're uncertain where to start with recruitment SNS or are not seeing the desired outcomes from your current approach, Wakaru is ready to assist you.
Contact Wakaru

Company Overview

• - Company Name: Wakaru Inc.
• - Location: 7F Biz Feel, 3-13-7 Yotsuya, Shinjuku, Tokyo, Japan.
• - CEO: Kohei Tani
• - Founded: June 11, 2021
• - Employees: Approximately 40 (including contractors)
• - Services Provided: Recruitment SNS management, recruitment site and landing page creation, recruitment video production, and recruitment marketing support.
• - Website: Wakaru Official Site

As Wakaru continues to innovate and redefine recruitment through social media, their focused approach aims to connect the right candidates with the right opportunities, benefitting both companies and job seekers alike.