Collaboration Between Hit and Joshibi Art University Showcases Student Works at Shibuya Station

Hit and Joshibi Art University Collaborate for Student Showcase

In an exciting initiative, Hit Company, a leader in outdoor advertising, has teamed up with Joshibi Art University to present the 'Joshibi x Hit Vision Collaboration Exhibition.' This event will be held from August 3 to August 30, 2026, featuring the creative works of talented students displayed on large digital signage at two prominent locations: Shibuya Hit Vision and Synchro7 Shibuya Hit Vision.

This collaboration serves as a platform for students from Joshibi Art University to showcase their video creations, produced as part of their curriculum. A total of 12 students will have their works featured, introducing fresh artistic perspectives to the bustling surroundings of Shibuya Station, a central hub of creativity and innovation.

Background of the Collaboration

Hit Company specializes in Digital Out Of Home (DOOH) advertising and has gained recognition for its innovative approach, particularly with large-scale DOOH projects incorporating “eye-catching 3D” visuals. In the previous year, Hit held its first collaboration exhibition with Joshibi Art University, receiving warm responses from the public and art community alike. Motivated by the success of the inaugural event, this year Hit aims to continue its commitment to nurturing future creative talents. The exhibition will spark students' interest in outdoor advertising by allowing them to engage with this dynamic field.

The exhibition, themed 'Joshibi x Hit Vision Collaboration,' will be an immersive experience that not only showcases student creativity but also reflects the vibrant spirit of Shibuya. The advertising screens at Shibuya Station are known for their powerful impact, making it an ideal venue to highlight emerging artists.

Exhibition Details

- Dates: August 3, 2026 - August 30, 2026
- Display Media: Shibuya Hit Vision, Synchro7 Shibuya Hit Vision

About Joshibi Art University

Established in 1900, Joshibi Art University is Japan’s most esteemed institution dedicated to women in the arts. The university emphasizes empowering women through artistic expression, contributing significantly to various creative industries including art, design, and education. Over the years, it has nurtured countless talented individuals who have made a mark in society.

Participating Students

The exhibition features the works of 12 third-year students from the Media Expression Program in the Art and Design Department:

- Mizuki Ohata
- Miu Koiwai
- Soine Shirazawa
- Chinatsu Fukuchi
- Miyu Koma
- Yuka Shibata
- Kotoko Tanaka
- Rina Tanaka
- Maki Sanno
- Aoba Miwa
- Shiori Yoshitome
- And one additional student

Faculty Insights

Yukiyo Kurosawa, Assistant Professor, and Yuki Miyoshi, Professor, represent the teaching staff from Joshibi Art University. They highlighted the importance of the project:

"The large screens at Shibuya's scramble intersection have a powerful presence and offer significant outreach. Through our collaboration with Hit Company, students have created 15-second filler videos focusing on two themes: 'The Landscape of Shibuya' and 'Time.' They researched various perspectives and expressed their creativity through 16 multi-visual works. We are immensely grateful for the support and guidance provided by Hit Company. We hope these displays bring smiles and joy to the diverse array of people passing through Shibuya, sparking connections and reflections."

About Hit Company

Founded in 1991, Hit Company specializes in outdoor advertising and is recognized as a leading company in the industry. Their mission statement emphasizes creating transformative media that revolutionizes outdoor advertising. With a robust portfolio including large-scale DOOH and traditional billboards, Hit Company continues to develop innovative advertising solutions.