PHȲND Unveils Revolutionary Console-Free Gaming on Samsung Smart TVs

PHȲND is set to transform the gaming landscape with its innovative cloud-based gaming service, which will now be accessible via Samsung Smart TVs. This collaboration, recently announced during GamesCom 2025, highlights PHȲND's commitment to making high-quality gaming experiences available to everyone, free of charge. The service is ad-supported and requires no consoles or subscriptions, making it a groundbreaking alternative in the gaming industry.

The service is expected to launch first in the United States, allowing players instant access to a broad range of top-tier games through the Samsung Gaming Hub. This platform will enable users to enjoy gaming right from their TV sets using either a gamepad, smartphone, or their television remote, significantly simplifying the gaming experience for players of all skill levels.

Andre Swanston, the CEO and Co-Founder of PHȲND, believes that gaming should not be a privilege reserved for those who can afford high-end gaming consoles or subscriptions. "Our partnership with Samsung allows us to bring that vision to life on one of the world's most popular Smart TV platforms. Together, we're unlocking a new era of gaming—turning every compatible Smart TV into a fully-functional gaming device, making living room play free, frictionless, and fun," said Swanston.

The Samsung Gaming Hub, powered by Tizen, serves as an all-in-one game streaming discovery platform that bridges both hardware and software for enhanced player experiences. Notably, players can enjoy games on their Smart TVs without worrying about storage limits, downloads, or the need for a separate console or PC.

The strategic partnership positions PHȲND at the convergence of two rapidly growing markets: cloud gaming and Smart TV advertising. With over one billion Smart TVs shipped globally over the past five years, there is a significant market opportunity that remains largely untapped. PHȲND offers a unique gaming experience that simplifies access, comparable to choosing a program to stream, while also creating substantial advertising opportunities for brands within the gaming and media sectors.

Scheduled for beta availability later this year in the U.S., PHȲND's platform aims to reach additional global markets by 2026. As part of the launch preparations, the company is opening a limited beta round, enabling early users to experience the console-free and subscription-free gaming platform firsthand. Those interested can join the waitlist at www.phynd.games or sign up directly on their Samsung TVs later this year.

About PHȲND

PHȲND is committed to providing an inclusive gaming experience, offering free, instant access to a diverse library of quality games directly on Smart TVs, without any need for consoles, subscriptions, or downloads. For additional details on partnership opportunities or the gaming service, please visit www.phynd.co.