Longines Unveils New Master Collection with Henry Cavill at New York Fashion Week

Longines Hosts an Exclusive Evening at New York Fashion Week

On September 15, 2026, Swiss watchmaker Longines celebrated the launch of its new Master Collection during an exclusive cocktail event at Quarters in Tribeca, New York City. The highlight of the evening was the presence of Longines' Ambassador of Elegance, Henry Cavill, who helped unveil the collection as part of the Home of Elegance campaign.

The event gathered over 200 distinguished guests, including celebrities such as Jason Biggs, Coco Rocha, Tamu McPherson, and Griffin Johnson, all in attendance to witness the reimagined Longines Master Collection. This collection, which expands upon Longines' rich watchmaking heritage, aims to resonate with a new generation of watch enthusiasts by merging tradition with unmatched elegance.

As guests entered the venue, they were immersed in the sophisticated world of Longines, experiencing a full display of the new collection while enjoying custom cocktails, caviar, and champagne. An on-site Longines watchmaker showcased the skills and craftsmanship that go into creating these timepieces, adding a personal touch to the evening.

A particularly engaging moment of the night was an intimate discussion between Henry Cavill and Madison Vain. The two conversed about various topics surrounding elegance and the importance of time, with Cavill emphasizing the significance of heritage and detail that the Longines Master Collection embodies. He remarked, "The Longines Master Collection reflects a sense of heritage and attention to detail. There's a timeless quality to it that I find particularly compelling."

First introduced in 2005, the Longines Master Collection has undergone a rebranding, highlighting the brand's watchmaking craftsmanship yet again. The newly designed collection features refined three-hand models, a moonphase chronograph, and a monopusher chronograph that draws inspiration from Longines' early 20th-century innovations.

The Home of Elegance campaign marks a significant moment as it unites all of Longines’ Ambassadors of Elegance for the very first time. Alongside Cavill, the collection is presented with prominent figures like Kate Winslet, Jennifer Lawrence, Eddie Peng, Zhao Liying, and Yosh Yu. Together, they represent a shared vision of sophistication and grace, emphasizing Longines' commitment to elegance.

Longines has been a name synonymous with innovation and style since it was established in Saint-Imier, Switzerland, in 1832. The brand's enduring commitment to excellence is evident in its long-standing role as the official timekeeper for various world sports events and its collaboration with international sports federations. Known for their elegant models, Longines is part of the Swatch Group Ltd, the industry's leading timepiece manufacturer, with a presence in over 130 countries worldwide.

As the new Master Collection rolls out, watch enthusiasts eagerly await the chance to own a piece that not only highlights the brand's significant watchmaking legacy but also signifies the art of elegance embodied in every Longines timepiece.