#USA #Bethesda #Marriott #EMEA #Residences

Marriott International's Expansion in Branded Residences in EMEA

In a major announcement made during the Resort and Residential Forum, Marriott International, Inc. (NASDAQ: MAR) unveiled its ambitious plans to continue expanding its portfolio of branded residences throughout the Europe, Middle East, and Africa (EMEA) regions. With over 25 years of leadership in the branded residential sector, Marriott aims to leverage its extensive experience to meet the growing demand for upscale living spaces in these diverse markets.

As of late 2023, Marriott's branded residence portfolio in the EMEA includes 18 countries and territories, boasting 33 operational locations and more than 50 additional projects in development. This represents a staggering 23% increase in Europe and a remarkable 59% rise in the Middle East and Africa, reflecting a significant uptick in consumer interest for high-end residences across these regions.

Jaidev Menezes, Regional Vice President of Mixed-Use Development for EMEA at Marriott International, stated, “Our consistent record of growth and development in the residential sector highlights the robust market demand. Developers partnering with us are executing impactful projects and cultivating vibrant communities at prime locations. Our expanding portfolio is a testament to our success and a strong pipeline fostering that success."

Since the start of 2025, Marriott has signed nearly 20 agreements for branded residences across the EMEA, with around half being independent projects. One of the notable contracts includes The Residences at the Dubai Beach EDITION, which marks the first luxury offering from Marriott in the area. The company reports that approximately two-thirds of its contracts signed in 2025 focus on the luxury segment, while the remaining share targets the premium market.

Marriott's strong brand recognition and lead-generation platforms have significantly stimulated sales velocity for its branded residences. In 2025 alone, 19 projects launched in the EMEA region, with The St. Regis Residences, located on Al Maryah Island in Abu Dhabi, showing remarkable success by selling 60% of its units even before the official market launch at record-high prices. Another example is Affini, a Tribute Portfolio Residence in Dubai by HAMRK Real Estate Development, which sold out within a week of its launch, making it the first residence under that brand globally.

The contracts signed for the EMEA portfolio in 2025 encompass idyllic waterfront resorts and urban destinations at some of the most historic and prestigious addresses, including:

• - Marriott Residences, Budapest: Hungary's first branded residence, developed by Market Asset Management Zrt.
• - The Residences at The St. Regis Baku: A well-executed project by Pasha Real Estate showcasing remarkable architecture.
• - The Ritz-Carlton Residences, Al Maryah Island, Abu Dhabi: Developed in collaboration with SAAS Properties.
• - Bvlgari Resort Mansions Abu Dhabi: A beachside getaway situated on a private island, developed by Eagle Hills.
• - The Residences at The St. Regis Karya Cove Resort, Bodrum: This marks Marriott's 100th property in Turkey, developed by Kuzu Group.
• - The Ritz-Carlton Residences, Palm Hills, Cairo: Developed by Palm Hills, with 60% of the initial stock already sold.
• - JW Marriott Residences at Dubai Islands, Central: The first JW Marriott Residence in the city, overseen by CG Developers.
• - Seamont, Autograph Collection Residences, Al Reem Island, Abu Dhabi: This project sold out its first phase within a month, spearheaded by SAAS Properties and Royal Development Holding.
• - The Residences at Nasim Al Bahr, a Luxury Collection Resort Spa, Al Marjan Island: Developed by ADNH, marking the brand's entry into Ras Al Khaimah.
• - The Residences at The St. Regis Jeddah: A significant debut for the brand in Jeddah, developed by multiple regional investment groups.
• - W Residences Al Marjan Island: The first W Hotels property in Ras Al Khaimah, created in partnership with Dalands Holding.

By the close of 2025, Marriott expects to launch six branded residences in the EMEA region, including:

• - The Lucan, Autograph Collection Residences, London
• - The Residences at The Westin Salgados Beach Resort, Algarve
• - Marriott Residences Salgados Resort, Algarve
• - JW Marriott Residences, New Cairo, Al Jazi First
• - Marriott Residences, Dubai, Business Bay
• - Affini, a Tribute Portfolio Residences, Dubai

Residents of Marriott's branded residences are guaranteed access to unparalleled amenities, accommodations, and exclusive offers available through the Marriott Bonvoy portfolio, fostering community and enhancing the living experience.

For more detailed information regarding Marriott Branded Residences, visit Marriott Residences. Moreover, as this announcement may contain forward-looking statements under U.S. federal securities laws, it outlines plans, expectations, and future growth prospects related to the residential brand portfolio, development pipeline, and demand for branded living spaces, among others. It is essential to note that these statements are subject to risks and uncertainties that could lead actual results to differ significantly from those expected.

Marriott International, Inc. operates a portfolio of over 9,700 properties across more than 30 beloved brands in 143 countries and territories as of September 30, 2025. Rooted in hospitality, Marriott continues to innovate and expand its reach worldwide, offering exceptional travel experiences. Visit Marriott for more insights on their services and Marriott News Center for the latest company news.