Gracenote Revolutionizes Live Sports Discovery for Viewers and Platforms
Gracenote Launches Innovative Sports Discovery Solution
In a bid to revolutionize sports content discovery, Gracenote, a subsidiary of Nielsen, has launched Gracenote On Sports. This groundbreaking solution is designed to enhance user engagement by making it significantly easier for audiences to find and enjoy live sports across various platforms. The launch announcement was made on December 11, 2024, and Gracenote is set to demonstrate its unique features at the upcoming CES event from January 7 to 9, 2025.
One of the pressing issues in today's sports programming landscape is the fragmented access to live events. With sports rights distributed across different channels and services, fans often find it challenging to locate their favorite games. For instance, during the 2024 MLB season, a staggering 93% of games were available only through regional networks or streaming platforms, leaving many fans missing crucial matches.
Gracenote On Sports tackles this challenge head-on by offering a metadata solution that integrates seamlessly into streaming and linear video platforms. By providing a single API, video service providers can now tap into a wealth of sports data that encompasses over 150 leagues and competitions globally, enhancing their offerings with enriched metadata, live schedules, and imagery.
Key Features of Gracenote On Sports
The platform brings together various functionalities aimed at personalizing the user experience:
- - Tailored Recommendations: Video providers can now offer suggestions for live games based on viewers' preferences and historical watching behavior.
- - Aggregated Sports Hub: Users will have access to a centralized location for live events and related content, streamlining their viewing experience.
- - Enhanced Pre-game Engagement: The solution facilitates the discovery of upcoming live games across multiple platforms, ensuring fans never miss out.
- - Real-time Updates: While watching, users can view live game scores, league standings, and upcoming events directly on their interface.
- - Post-game Content: After a game, viewers can easily access relevant replays, highlights, and analyses, enriching their engagement with the content.
Gracenote Chief Product Officer Bill Michels emphasized the essential role sports programming plays in attracting dedicated audiences. The aim is to provide video providers with the tools they need to capitalize on sports content to extend viewer engagement and increase service usage.
A New Era of Sports Content Discovery
With Gracenote's established reputation for powering user experiences across major television platforms, Gracenote On Sports is poised for impactful integration. Covering an impressive array of sports – including the NFL, NBA, Premier League, and Formula 1 – in more than 50 countries, this solution promises to elevate the way audiences connect with live sports.
As the entertainment sector continues to evolve, Gracenote's commitment to refining its product offerings ensures that clients can leverage sports programming effectively, maximizing both viewer engagement and monetization opportunities. For more information on Gracenote On Sports, you can visit their official website Gracenote.
Topics Entertainment & Media）
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