Excitement Builds for the 2025 Sanrio Character Awards as Mid-Term Rankings Reveal Top Contenders

Mid-Term Rankings of the 2025 Sanrio Character Awards Revealed

The excitement surrounding the 2025 Sanrio Character Awards continues to grow as Sanrio, based in Shinagawa, Tokyo, recently announced the mid-term rankings of the most beloved characters in this 40th-anniversary edition of the event. Voting has been conducted through various channels, including online votes from April 10 to May 6, with a culmination of efforts visible in the latest standings.

Top Contenders in the Mid-Term Rankings
Leading the charge at the top of the mid-term rankings is none other than PomPomPurin, who aims to regain the number one spot for the first time in nine years. Previously ranking fourth last year, PomPomPurin's resurgence has captured the attention of fans everywhere. Following closely is Cinnamoroll, which has impressively maintained a streak of five consecutive wins since 2020 and has dominated the awards with a total of seven victories in the past. Pochacco continues to hold a steady presence, ranking third and remaining a favorite within the top five for the past five years.

Among other notable mentions in the current rankings, Kuromi ranks fourth, celebrating her 20th anniversary this year, while the ever-popular Hello Kitty comes in fifth. This year's festivities are particularly special as My Melody and Little Twin Stars celebrate their 50th anniversaries, and Hangyodon marks 40 years of existence.

While Ahiru no Pecker made a significant impact with a ranking of tenth, American favorites Usahana and Chococat have both surged higher, adding to the thrilling dynamics of the competition as we move closer to the final results.

Where to Vote and Participate
Fans looking to support their favorite characters can visit the voting site and log into the Sanrio+ membership service to view standings for up to 90 characters. Voting closes on May 25, with the final results set to be announced on June 29 during the much-anticipated SANRIO FES 2025 event.

Exciting Activities at SANRIO FES 2025
The upcoming SANRIO FES 2025, to be held on June 28 and 29 at Pacifico Yokohama, promises to be a lavish showcase packed with fun activities, live performances, and numerous celebrations of beloved Sanrio characters. Attendees can witness the final results of the character awards and enjoy specialized stage performances that highlight significant anniversaries of characters like My Melody and Little Twin Stars.

Apart from character shows, the event will feature a kids' area with interactive attractions, photo spots, and exclusive merchandise. The immersive experience is crafted to bring fans closer to their cherished characters while ensuring a colorful and festive atmosphere for individuals and families alike.

Sanrio has a storied history of engaging fans, having launched the Character Awards in 1986 via its publications and growing it into a major event with over 57 million total votes last year. The theme for this year, “Jumping to the Future with You!”, encapsulates Sanrio's aim to spread joy and happiness worldwide as they celebrate this significant milestone together with fans.

As the mid-term rankings indicate the thrilling race ahead, the spotlight is firmly on PomPomPurin and his rivals, with cheer and love emanating from fans globally. Stay tuned as the countdown to June 29 continues, promising a jubilant celebration and collaborative joy between Sanrio and its fans around the world.

To catch more details, visit the official site for the 2025 Sanrio Character Awards: Sanrio Character Awards Voting Site.