#United States #CFO #Washington D.C. #National Restaurant Association #Keri Stockland

Keri Stockland Appointed as CFO of the National Restaurant Association

The National Restaurant Association (NRA), the premier business association for the restaurant sector, has made a significant move by appointing Keri Stockland as their new Chief Financial Officer (CFO). This decision marks a crucial step in addressing the financial challenges and opportunities facing the restaurant industry today.

Leadership in Challenging Times

In her new position, Stockland will oversee the financial strategy and budgeting for both the NRA and the National Restaurant Association Educational Foundation. Her appointment comes at a pivotal moment for the industry, which has had to adapt quickly to changing market dynamics and consumer behaviors.

Michelle Korsmo, the President and CEO of the National Restaurant Association, praised Stockland's exceptional financial acumen and strategic leadership. "Keri will bring a disciplined approach to modernization and financial agility, which is essential as we strengthen our leadership team," Korsmo stated. She emphasized that Stockland's guidance would be vital in navigating the NRA's priorities towards modernization and future growth, ensuring greater value for its members.

An Accomplished Executive

Keri Stockland is not new to the arena of corporate finance; she brings with her over 25 years of diverse experience. Stockland's career has spanned roles that extend from leading the financial aspects of IPO readiness to managing the integration of acquisitions. Her previous work with renowned organizations such as KPMG Advisory and DKT International has honed her skills to support transformative growth and modernization of finance functions.

With a Bachelor of Science in Accounting from the University of Maryland, College Park, and an active CPA license, Stockland is well-equipped to tackle the financial hurdles that lie ahead for the Association. She expressed her gratitude for the opportunity to serve in such a vital role, emphasizing her commitment to the restaurant industry and its professionals across the nation.

Challenges Ahead

The restaurant sector is at a crossroads, facing challenges such as labor shortages, evolving consumer preferences, and the need for digital transformation. Stockland's experience arises from her previous successes in steering financial strategies that integrate innovation and efficiency, indicative of the fresh perspective she will bring to the NRA.

"I am honored to accept this role and excited to collaborate with our members in driving their success through sound financial stewardship and strategic alignment," said Stockland.

The National Restaurant Association

Since its founding in 1919, the NRA has become a vital advocate for over one million restaurant outlets and 15.7 million employees in the sector. Along with the support of 52 State Associations, it is dedicated to advancing advocacy, education, and food safety for its members. The NRA also showcases industry innovations through its annual trade show and has established training programs to cultivate the next generation of restaurant professionals.

With Stockland's leadership leading the financial charge, there is optimism about the NRA's ability to continue supporting its members and navigating the complexities of the current market landscape.

For more information about the National Restaurant Association and their initiatives, please visit Restaurant.org or follow them on social media under @WeRRestaurants.