#Japan #Shinjuku #MEDIAID #Assist Insoles #Sigma Max

MEDIAID's New Assist Insoles Achieve Rapid Success

Japanese company Sigma Max, based in Shinjuku, Tokyo, has debuted its innovative functional insole, the Assist Insole Arch & Grip, on April 21, 2025. Just a month after its release, this product has already sold over 3,000 pairs, showcasing its popularity and effectiveness in reducing foot fatigue—a common issue faced by many in labor-intensive work environments.

The Assist Insoles are designed with a focus on improving grip and comfort, aiming to provide an enhanced experience for users, particularly those who wear safety shoes in industries like manufacturing. With the launch of this product, the company expands its offerings under the MEDIAID brand, which is dedicated to supporting everyday users and workers alike.

To address challenges reported by companies regarding foot fatigue among employees wearing safety footwear, MEDIAID applied its expertise gained from developing sports insoles. The Assist Insoles incorporate arch support and superior grip to alleviate discomfort, allowing for better performance during prolonged standing tasks.

As feedback from initial users indicates, many have noted significant improvements in foot comfort, with comments such as "the fatigue in my feet has lessened" and "they fit well and make walking easier." This enthusiastic reception has led MEDIAID to launch an online sales strategy, with the Assist Insoles becoming available from May 22 on various platforms, including their official online shop, Rakuten, Yahoo, and Amazon.

Availability and Pricing

The Assist Insoles will retail for ¥3,960 including tax. They come in three sizes: Medium (23.0–24.5 cm), Large (25.0–26.5 cm), and Extra Large (27.0–28.5 cm), ensuring a fit for a variety of shoe sizes.

Key Features

1. Unique 3D Design: Based on the windlass mechanism, this innovative construction supports the foot’s arch effectively, balancing load and minimizing strain.

2. Flexible Holder: This element adapts to the movement of the foot, ensuring a comfortable fit throughout the day, which many users have highlighted.

3. Superior Grip: The top coat employs a slip-resistant material that enhances stability within the shoe, further elevating user comfort and confidence while walking.

Customer Feedback Highlights

In a monitored trial held in manufacturing settings, the results were compelling: over 90% of participants reported improved comfort, while more than 90% experienced reduced fatigue. 97% expressed intentions to continue using the product—a testament to its successful design and effectiveness.

About MEDIAID

Launched in 2021, MEDIAID embodies Sigma Max's commitment to expanding its product line for workers' health and safety, building on years of medical expertise. The brand has been instrumental in providing various supportive products like joint braces, assistive suits, and solutions for maintaining safety in intense working environments.

Company Overview

Founded on June 1, 1973, Sigma Max has grown to serve a wide array of sectors including medical supplies and rehabilitation products. With 241 employees as of March 2024, the company's revenue reached ¥12.73 billion, illustrating its success and commitment to improving the well-being of individuals across the spectrum of everyday life and occupational health.

As they continue to innovate and expand their offerings, MEDIAID is poised to become a crucial player in promoting workplace safety and enhancing daily comfort for workers everywhere.