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NYX Professional Makeup Teams Up with Lauren Betts

In an exciting announcement made on March 11, 2026, NYX Professional Makeup has officially partnered with college basketball sensation Lauren Betts, known for her exceptional skills on the court. Betts, who has been recognized as both the Conference Player of the Year and Defensive Player of the Year, is now the face of NYX's dynamic campaign titled "Make Them Look."

NYX Professional Makeup has been a trailblazer in forming strategic alliances with female athletes, and this partnership marks a significant milestone in their commitment to fostering self-expression and empowering women. Lauren Betts embodies the spirit of resilience and strength, demonstrating that beauty and athleticism can coexist.

In her inaugural beauty collaboration, Lauren Betts stated, "I'm honored to be part of this campaign. I've learned that strength and beauty aren't separate – they exist together. Basketball is where I compete and push my limits, but beauty is another way I express who I am off the court. I hope seeing someone like me represented in the beauty space inspires other girls to embrace everything that makes them different."

The partnership comes at a crucial time as NYX strives to redefine the representation of female athletes in beauty and beyond. The brand's ongoing mission is to elevate and celebrate women who are breaking barriers in their respective sports, and Betts fits seamlessly into this narrative with her record-breaking achievements and commitment to women's empowerment.

Diana Valdez, the VP of Brand and Consumer Experience at NYX Professional Makeup, commented on the partnership, saying, "As we head into another year of 'Make Them Look,' we are proud to continue supporting athletes who are changing the culture of sport. Lauren is incredible on the court, but what really stands out is how she shows up as herself – confident, authentic and very in the moment. That's exactly the kind of energy we love to celebrate at NYX Professional Makeup."

Lauren Betts will feature prominently across NYX's social media and digital platforms as part of this campaign, showcasing her favorite products such as The Brow Glue Crazy Lift, Butter Gloss, and Epic Inky Stix. Moreover, NYX Professional Makeup plans to host a community-focused event where fans and aspiring athletes can engage with Betts through on-court coaching sessions, blending mentorship and makeup expertise.

This initiative not only highlights the brand’s commitment to celebrating female athletes but also emphasizes the importance of community connection and empowerment in the sports arena. It mirrors prior initiatives, starting with basketball star Juju Watkins as the first female athlete ambassador in 2024, and followed by the inclusion of soccer stars Gisele and Alyssa Thompson in 2025. NYX has also solidified its presence in women’s sports as the official partner of various teams, including a significant partnership with the NWSL's Angel City Football Club.

NYX Professional Makeup, established as an affordable and trend-setting brand, positions itself as a frontrunner in the global cosmetics industry, catering to diverse beauty needs across more than 70 countries. With its vibrant community of followers and innovative approach to social media, NYX continues to empower women both in the beauty industry and in sports.

As the partnership with Lauren Betts unfolds, it promises to inspire many young girls and women to recognize their strength and individuality, both on and off the court. For further information about NYX Professional Makeup and their ongoing initiatives supporting female athletes, visit nyxcosmetics.com and follow them on Instagram, TikTok, Pinterest, and YouTube.