Supergoop! Partners with Liza Koshy for Empowering 'Feel Super' Campaign

Supergoop! and Liza Koshy Team Up to Change Sun Protection Attitudes

In an exciting initiative aimed at redefining sunscreen, Supergoop! has launched its new campaign aptly titled 'Feel Super', featuring actress Liza Koshy in the role of Chief Super Officer. The campaign, which aligns perfectly with Skin Cancer Awareness Month, aims not only to highlight the importance of using sunscreen but also to inject joy and humor into the daily skincare routine of consumers.

A Comedic Approach to Sun Safety

The 'Feel Super' campaign consists of a series of entertaining and comedic narratives that showcase Koshy’s journey in her new role. With her dynamic personality, Koshy brings a refreshing perspective to the often overlooked topic of sun protection. The campaign's full-throttle rollout spans various platforms, including social media, digital channels, connected TV, out-of-home advertising, and even Sephora retail spaces, emphasizing Supergoop!’s commitment to making SPF an enjoyable and essential part of daily life.

Koshy's tenure as Chief Super Officer is filled with vibrant, cheeky ideas on how to reimagine sun protection. From pitching innovative products like a sunscreen-dispensing alarm clock to conceptualizing phone cases that store SPF, her creativity knows no bounds. She even excitedly engages with customers in Sephora, introducing them to her favorite Supergoop! offerings, thus lighting up the shopping experience.

Discovering the Power of Supergoop! Products

Throughout her month-long adventure with Supergoop!, Koshy experiences a revelation regarding the products themselves. Supergoop! has indeed succeeded in crafting formulas that feel light and delightful on the skin, enabling users to integrate SPF into their daily habits with ease. Recognizing that many sunscreen users still desire a product that feels luxurious, the brand has invested in reinventing sunscreen, focusing on the texture and overall user experience. Their popular offerings, such as Glowscreen, Unseen Sunscreen, and PLAY, are designed to not only provide protection but to also enhance the wearer's natural beauty and confidence.

Koshy elaborates on her newfound appreciation for the brand, stating, "I'm a Supergoop! girl to my core, and the more I spent time with the formulas, the more I noticed how confident they made me feel. I wanted everyone to experience that." Her passion aligns seamlessly with Supergoop!’s mission of promoting healthy skin through innovative, enjoyable products.

Groundbreaking Innovations

One of the standout ideas from Koshy's brief tenure is the introduction of SuperShades, touted as the world's first sunglasses that not only look stylish but also dispense sunscreen. Designed in collaboration with Italian designer Mattias Gollin, these unique sunglasses embody the bold, playful spirit of the campaign and aim to simplify the concept of reapplying SPF in an innovative way.

The long-term impact of the 'Feel Super' campaign will be evident as it culminates in ongoing social media engagement on platforms like Instagram and TikTok, where Koshy will continue to showcase her journey. Supergoop! products remain widely available at Sephora, Ulta Beauty, Supergoop's own website, and select retailers across the nation.

As the sun protection landscape evolves, Supergoop! leads the charge in making SPF a fun and integral part of everyday life, with Liza Koshy’s infectious enthusiasm shining a spotlight on their revolutionary approach. Supergoop! has become a forerunner in emphasizing the necessity of sunscreen and encouraging consumers to embrace it as a daily habit rather than a chore. The brand's revered formulas—Glowscreen, Unseen Sunscreen, and PLAY—remain at the heart of their mission to inspire a new generation to feel empowered and protected in their skin every day.

To learn more about the exciting innovations and products from Supergoop!, visit www.supergoop.com.