#Canada #Red Dot Award #BRP Design Team #Denys Lapointe #Valcourt, QC

BRP's Design Team Crowned Red Dot Design Team of the Year 2025

BRP Inc., a prominent global leader in powersports products, is celebrating a significant achievement as its Design and Innovation team has been awarded the illustrious title of 'Red Dot: Design Team of the Year 2025.' This accolade is not just a recognition of excellence; it is a testament to the team's ability to push boundaries and redefine industry standards.

The Red Dot award is prestigious, awarded only to teams that show extraordinary talent in design and innovation. Since its inception in 1988, it has been presented to renowned names such as Ferrari, Thule, Apple, and Studio F. A. Porsche. BYP’s team, under the expert leadership of Chief Design Officer Denys Lapointe, has rightfully earned a place alongside such iconic brands.

A Milestone Achievement

Denys Lapointe expressed deep gratitude for receiving this honor, especially after 40 years with BRP. He noted, “I can't imagine a more meaningful way to mark this milestone than my team receiving this incredible recognition. I have the privilege of leading a team of 135 multidisciplinary design experts from 21 countries, and they are a daily source of pride and inspiration.” His statements reflect the passion and dedication within the team, highlighting their commitment to design excellence.

The team's design philosophy revolves around creating unique, innovative, and functional products that transform how people interact with various terrains—be it land, water, dirt, or snow. This approach emphasizes a user-centric design, ensuring that every product resonates emotionally with users and enhances their recreational experiences.

A Commitment to Innovation

José Boisjoli, President and CEO of BRP, applauded the team for their relentless pursuit of excellence, indicating that the title signifies not only great design but also the culture of effective collaboration and innovation within the company. Boisjoli stated, “This title is a testament to their creative minds and their commitment to developing market-shaping products that fuel BRP's growth.”

The recognition of the BRP Design and Innovation team is further underscored by their consistent track record of winning various accolades, having accumulated an impressive 56 Red Dot awards over the years. The most recent title was awarded based on the team's sustained quality and innovation, with no applications necessary; it is reserved for those who excel continuously.

Celebrating Success at Red Dot Gala

On July 8, 2025, members of BRP's design team will accept the honorary title during a celebratory event at the prestigious Red Dot Gala in Essen, Germany. The event promises to showcase not only the team's achievements but also an exhibition featuring BRP’s products and their unique design processes, which will be displayed until mid-August at the Red Dot Design Museum.

About BRP

With over 80 years of ingenuity, BRP Inc. stands as a cornerstone of the powersports industry, offering products that include Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on-road and off-road vehicles, and more. The company emphasizes sustainability and innovation and is currently working on electric models to contribute to a greener future. As of January 31, 2025, BRP recorded annual sales of CA$7.8 billion and employs around 16,500 individuals globally.

This honor for BRP’s Design and Innovation team underscores the brand's commitment to excellence and its influential role in shaping the future of customer experiences in the powersports industry. Congratulations to the entire team for this well-deserved recognition that illustrates design's capacity to change the world.