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New Campaign by the American Lung Association

As winter approaches, many families in New England face increased risks associated with respiratory diseases, such as the flu, COVID-19, and respiratory syncytial virus (RSV). In response to this growing health concern, the American Lung Association has announced the launch of an educational campaign designed specifically to assist older adults in the region. This initiative aims to bolster awareness regarding the critical importance of vaccinations in mitigating the effects of these potentially serious illnesses.

The Aging Population in New England

New England’s demographic trends reveal a faster aging population compared to the national average. States such as Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, and Connecticut have a significantly higher ratio of residents aged over 65. This particular demographic is notably vulnerable to severe complications, hospitalizations, and fatalities resulting from respiratory ailments. According to Dr. David Hill, chair of the American Lung Association Board of Directors, “Older adults in New England face a higher risk from respiratory illnesses, but the good news is that we have vaccines available that can help prevent severe disease.”

Vaccine Confidence and Public Health Statistics

With vaccine confidence waning due to misinformation and rising distrust in the healthcare system, there is a pressing need to educate the public. The campaign’s goal is to arm individuals and families with knowledge crucial for their health and well-being. The statistics around respiratory viruses are alarming: during the 2024-2025 respiratory season, the CDC reported approximately 47 to 82 million flu cases, leading to up to 1.3 million hospitalizations and an estimated 130,000 deaths. From October 2024 to September 2025, COVID-19 resulted in up to 4.6 million outpatient visits and 520,000 hospitalizations. Furthermore, RSV impacts approximately 180,000 older adults annually, with a tragic death toll reaching up to 10,000.

Targeting Vulnerable Populations

Older adults and individuals with underlying health conditions (like lung disease, heart disease, or diabetes) are at a heightened risk for severe illness from these viruses. Vaccination remains a powerful tool for prevention: annual flu shots are recommended for everyone aged six months and older, ideally administered by October, while COVID-19 vaccines are vital for those aged six months and above. Notably, adults aged 50-74 with a higher risk for severe RSV illness, as well as those aged 75 and older, should receive an RSV vaccine if they haven't done so already. This proactive approach can help maintain their health, enabling enjoyment of the holiday season and winter activities with family.

Vaccine Accessibility and Recommendations

Most insurance plans cover these vaccines without cost-sharing when administered by in-network providers. Individuals are encouraged to verify coverage specifics with their insurance companies, as vaccinations can typically be obtained through healthcare offices, local pharmacies, and public health departments.

The American Lung Association’s campaign is designed to deliver accurate, science-based information, encouraging adults to discuss vaccination with their healthcare providers. Its multi-state approach incorporates collaborations with health departments, along with advertisements on pharmacy bags, billboards, radio, and social media. This comprehensive initiative highlights the importance of remaining connected and healthy during the winter months.

For those seeking more information about available vaccines against infectious respiratory diseases, they can visit Lung.org/vaccines. Support for this essential public health campaign is graciously provided by GSK, ensuring that the message reaches those who need it most.

About the American Lung Association

The American Lung Association stands as the premier organization dedicated to enhancing lung health and combating lung diseases through education, advocacy, and research. Its efforts are driven by core strategic principles aimed at defeating lung cancer, promoting cleaner air for all, improving the quality of life for individuals with lung diseases, and creating a tobacco-free environment. For further information, support, or to get involved with local events, you can contact the American Lung Association at 1-800-LUNGUSA or visit Lung.org.