Bona Partners with 360PR+ to Enhance Consumer Engagement for Floor Care Solutions

Bona Selects 360PR+ for Enhanced Consumer Outreach

In an exciting development for the home care industry, Bona, a renowned leader in the floor care sector, has appointed 360PR+ to spearhead its consumer public relations efforts. This strategic partnership aims to connect Bona's premium products and advanced homecare solutions with homeowners seeking effective cleaning options.

The Mission Behind the Partnership

Heather Lindemann, Bona's Global Communications Director, expressed her enthusiasm for 360PR+'s appointment, highlighting their impressive track record in promoting premium brands, particularly within the home care category. Lindemann emphasized that the agency's deep understanding of consumer lifestyle media would be instrumental in engaging and expanding Bona’s audience.

As a global family-owned entity founded in Sweden, Bona has built its reputation on a strong foundation of trust, developed through long-standing relationships with flooring professionals. These connections allow them to synchronize expert knowledge with consumer confidence. Their product range is meticulously designed to enhance and protect various hard surfaces, including hardwood floors.

360PR+: A Trusted Agency for Bona

Mike Rush, a Partner at 360PR+, echoed similar sentiments about the collaboration, noting Bona’s century-old legacy as a standard-bearer in the floor care market. He emphasized how this partnership is geared towards showcasing how Bona addresses diverse consumer needs, from families with children and pets to hosts who frequently entertain guests in their homes.

360PR+'s approach will leverage its marketing expertise to effectively demonstrate Bona's unique positioning and capabilities in floor care solutions, ultimately aiming to amplify the brand's presence among next-generation homeowners.

Bona's Rich History and Innovation

Founded in 1919, Bona pioneered the development of waterborne hardwood floor finishing and continues to lead the way in innovation for floor care practices. The company places significant emphasis on minimizing environmental impact, striving to create superior quality systems for various floor materials. With a global representation spanning 90 countries, Bona operates with a robust setup that includes 17 subsidiaries, 70 distributors, and four production sites, employing over 700 dedicated staff members.

The partnership with 360PR+ signifies not just a marketing initiative but a shared commitment to innovation, quality, and sustainability in the home care industry. Interestingly, Bona's range extends beyond wooden floors; they are also committed to developing effective solutions for tile, vinyl, resilient, rubber, and laminate surfaces—making them a versatile choice for any homeowner.

Conclusion: A Promising Future

Through this collaboration, 360PR+ is set to harness its comprehensive understanding of the homeowner psyche and tailored communication strategies, placing Bona at the forefront of the floor care conversation. Both organizations are poised to impact the market effectively, enhancing visibility among consumers and reinforcing trust through their combined expertise.

For more information about Bona's extensive product range and their commitment to quality and sustainability, visit www.bona.com.

For insights into 360PR+ and its innovative campaigns, check out www.360PR.plus.