Haier Introduces Horizon Refrigerator to Vietnam, Revolutionizing Food Freshness Standards

Haier Introduces Horizon Refrigerator in Vietnam

Haier has made a significant leap into the Southeast Asian market by launching its highly anticipated Horizon refrigerator in Vietnam. This introduction marks the company's entry into a region where there is a booming demand for advanced and versatile solutions in food preservation. The Horizon refrigerator was unveiled on May 29, representing a premium addition to Haier's product lineup, which has already garnered recognition in Europe and beyond.

Innovative Features for Fresh Food Storage

The Horizon refrigerator is specifically designed with the unique challenges of tropical climates in mind, allowing consumers to enjoy ice-cold beverages and various fresh ingredients. Equipped with Haier's cutting-edge HCS humidity control system and magnetic freshness technology, this refrigerator maintains food quality by ensuring that fruits and vegetables stay fresh for up to seven days, while fresh meat can retain its original flavor for as long as ten days without loss of proteins.

Notably, Haier's proprietary technology has earned accolades, including a gold medal at the International Exhibition of Inventions in Geneva. Additionally, it's certified by VDE to preserve more than 95% of proteins in meat, showcasing the appliance's superior food storage capabilities.

Space and Convenience in Design

The Horizon refrigerator's design is impressive, boasting an expansive capacity of up to 716 liters. Its adjustable shelves and deep door compartments are capable of accommodating a week's worth of groceries for an entire family while allowing 1.5-liter bottles to stand vertically. Selected models feature AI Vision technology, which automatically recognizes and records the types and quantities of ingredients stored, simplifying food management and shopping.

The refrigerator also introduces the world's first ice-making system located in the door, entirely separate from the food storage area to prevent odor contamination and ensure quick ice production.

Expansion Plans in Southeast Asia

Vietnam has emerged as a strategic market for Haier, leading the premium refrigerator segment in Southeast Asia. The company has noted an impressive sales growth, with a doubling of sales in January 2026, translating to over a 60% increase year-on-year. Haier's presence in retail outlets allows customers to experience the superior food preservation technology firsthand.

Within just five weeks, the Space Fit series matched competitors' sales figures that typically take eight months, achieving five times their revenue, and positioning Haier as a pioneer of intelligent home solutions in Vietnam.

Local Partnerships and Future Growth

In furthering its market strength, Haier Smart Home has also officially launched its brand in Vietnam, establishing strategic partnerships with prominent local retailers like DMX. Their AQUA washing machines currently lead the market share, setting the stage for future growth. By April 2026, Haier had secured the top position in overall market share across Southeast Asia, with remarkable growth exceeding 40% in Vietnam, Malaysia, and other markets.

Following its entry into Vietnam, the Horizon series will soon be available in Indonesia and Thailand, solidifying Haier's leading presence in the premium product segment across the region.

Overall, the launch of the Horizon refrigerator represents a significant transformative shift for Haier, elevating its brand from a high-volume seller to a premium player in the Southeast Asian market. Going forward, Haier is committed to addressing user needs, fostering local innovations, and enhancing its brand image to strengthen its market leadership. Through continuous innovation in top-tier products and improved consumer experiences, Haier seeks to provide partners with exceptional food preservation quality, aesthetically pleasing kitchen designs, and sustainable growth.