Expansion of Care: Seniors Helping Seniors® in Florida
In a heartwarming development for the local community, Seniors Helping Seniors® in-home care services has launched two new locations serving East Tampa and Lakeland, Florida. This expansion is part of a larger trend as the franchise continues to grow, reflecting the rising demand for senior care across the nation. With over 200 franchise partners and 400 territories, the organization prides itself on creating lasting connections between caregivers and their clients.
The owners of the new franchises, Tina Lauder and David Amato, bring a personal touch to the business model. Their journey began with a deeply personal experience as Lauder cared for her mother during her health decline. This challenging time highlighted the critical need for reliable and compassionate in-home care services. "When my mom passed, I knew I wanted to help other families avoid the same struggles we faced," Lauder states. This commitment to alleviating the burdens of other families led to the opening of their own Seniors Helping Seniors® franchises.
Both entrepreneurs have backgrounds in corporate roles, providing them with valuable skills that they now channel into this new venture. Lauder's extensive 30-year career in Corporate Human Resources and Amato's experience in sales and operations equip them to manage this compassionate service effectively. "Working with Tina to bring our idea to life has been incredibly rewarding," Amato shares, highlighting their combined strengths that are instrumental for their franchise’s growth.
The U.S. Department of Health and Human Services estimates that almost 70% of retirees will require some type of long-term care, underscoring the increasing importance of in-home care solutions like those offered by Seniors Helping Seniors®. Their new locations in East Tampa and Lakeland will specifically cater to seniors in surrounding areas such as Plant City, Temple Terrace, Thonotosassa, and New Tampa.
What sets Seniors Helping Seniors® apart from other elder-care service providers is its unique model of hiring senior caregivers. This approach not only creates job opportunities for older adults but also fosters deeper connections between caregivers and seniors needing assistance. The company believes that these relationships lead to enhanced care experiences and better outcomes for everyone involved.
According to Namrata Yocom-Jan, President of Seniors Helping Seniors®, the organization has become a leader in the elder care industry by prioritizing values such as compassion, trust, and connection. "Tina and David embody those values perfectly," she notes, expressing excitement over their addition to the franchise network. It is clear that their personal experiences and passion for caregiving align closely with the mission of Seniors Helping Seniors®.
Founded by Kiran and Philip Yocom in 1998, the Seniors Helping Seniors® brand aims to create an environment where seniors care for one another. The original founders, inspired by humanitarian work, recognized the value of mutual support across generations, which remains at the core of the organization's philosophy. With a mission to be the most respected home care provider in the country, the franchise continues to expand, with 400 territories and 200 franchise partners across 38 states.
As the need for senior care continues to rise, Seniors Helping Seniors® stands ready to address these challenges efficiently. Their dedication to providing specialized services that cater to individual needs allows seniors to maintain their independence while receiving the help they require. To learn more about their offerings and how they are making a difference in people's lives, visit their website at
Seniors Helping Seniors.
Through their two new locations in Florida, Lauder and Amato aim to build a thriving community and ensure that local seniors receive the care they deserve, all through the compassionate lens of those who truly understand their challenges.