#United States #Mondelēz International #East Hanover #RITZ #CHIPS AHOY!

Mondelēz International's All-Star 'Summer of Soccer' Campaign

Mondelēz International is kicking off an extraordinary summer campaign to celebrate the world's favorite sport by joining forces with some of soccer's most illustrious names: Christian Pulisic, Alex Morgan, and Sophia Wilson, along with the globally renowned music artist, Pitbull. This compelling initiative revolves around the partnership between iconic snack brands and the excitement surrounding international soccer events.

A Flavorful Celebration of Soccer

Given the convergence of sports and culinary delights, Mondelēz is rolling out limited-edition products under its popular brands, namely RITZ and CHIPS AHOY! The campaign aims to enhance fan engagement through delicious, soccer-themed snacks, which embody the spirit of the game and memories of sharing treats while cheering for favorite teams. Nick Rogers, the Director of Portfolio Marketing and Sponsorship, highlighted that national sports events foster unity, and snacking is an integral component of these celebrations, enhancing the collective experience of watching and enjoying soccer.

The 'Summer of Soccer' campaign not only showcases limited-edition snacks but also includes a sweepstakes titled 'Score Snack Goals'. Fans will have the chance to win unforgettable experiences related to soccer, as well as exclusive access to meet some of their favorite stars. The sweepstakes will run from now until July 19, and participants can enter by scanning a QR code on a CHIPS AHOY! or RITZ package or by visiting ScoreSnackGoals.com.

Exciting Prizes Await!

The grand prize winners of the 'Score Snack Goals' sweepstakes will enjoy curated experiences with the featured stars:

• - Christian Pulisic will host an elite, private skills masterclass, providing limited access to a typical training session in Florida.
• - Alex Morgan will greet the winner at the San Diego Wave FC stadium, offering behind-the-scenes access and match tickets.
• - Sophia Wilson will lead a wellness session, inviting the winner and a guest to watch a Portland Thorns FC match and meet her.
• - Additionally, Pitbull will hold a meet-and-greet for the winner and a guest, complete with tickets to his 2026 tour.

In addition to the grand prizes, the campaign will also provide opportunities to win signed soccer jerseys, Fan Gear Promo codes, and pre-paid rewards cards. All details regarding the sweepstakes can be found at ScoreSnackGoals.com, including the official rules and entry guidelines.

CHIPS AHOY! Takes Center Stage

To highlight the summer soccer spirit, the CHIPS AHOY! brand has unveiled three unique limited-edition cookie packs. These are not just any treats but collectible items that echo the thrill and passion of the soccer world. The new flavors of cookies will include:

• - CHIPS AHOY! Chewy Chocolatey Churro
• - CHIPS AHOY! Chewy Dulce De Leche
• - CHIPS AHOY! Crunchy Red, White, and Blue Candy Blasts

This is the first time CHIPS AHOY! is launching three new flavors simultaneously, showcasing its evolution and commitment to modernizing the snacking experience. These products are expected to resonate with long-time fans and a new generation alike, making for perfect companions during the matches.

Get Ready for the Game!

Fans looking to indulge in these delightful flavors can preorder CHIPS AHOY! cookies on April 27 at CHIPSAHOY.Snackworks.com/SummerOfSoccer. Nationwide availability will commence on May 4, but these limited-edition packs will only be around while supplies last.

Additionally, other brands in the Mondelēz International family will also feature special products this summer, including RITZ Cracker Soccer Shapes and various themed SOUR PATCH KIDS candies.

Conclusion

As Mondelēz International continues its tradition of combining great snacks with iconic events, the 'Summer of Soccer' campaign is poised to be a memorable celebration of sports, snacks, and snacks inspired by the world's most loved game. With unique flavors and engaging activities, fans can look forward to enjoying an action-packed summer that brings them closer to the game they cherish. Don't miss out—keep an eye on Mondelēz International's official channels for the latest updates, and be ready to snack in style this summer!