Limy Secures $10M in Funding to Revolutionize Brand Engagement in the AI-Powered Marketplace

In a significant development for the future of digital marketing, Limy, an innovative platform aimed at optimizing brand performance within what is termed the Agentic Web, has emerged from stealth mode, announcing a successful funding round of $10 million. This round was primarily led by Flybridge and saw participation from notable investors such as a16z speedrun, Axiom, Clarim, Communitas, and JRV AnD. The capital raised will be utilized to enhance Limy's infrastructure, which promises to empower brands in navigating the world dominated by AI.

As the internet transitions towards AI-driven agents, Limy's offering allows brands to maintain control over their visibility, influence, and conversion rates, ultimately leading to increased revenue. The company has already made significant inroads, collaborating with several Fortune 100 companies. Reports have surfaced that some of these organizations attribute as much as 10% of their revenues to Limy's platform, highlighting the effectiveness and potential of the technology deployed.

Jeff Bussgang, a General Partner and Co-Founder at Flybridge, stated, "We are witnessing the beginning of a monumental transition in how information is structured on the web. Brands must evolve to thrive in an AI-centric future. Limy is trailblazing this journey, transforming the enigmatic AI landscape into a powerful channel for brand engagement and direct revenue generation. Agentic commerce represents the next frontier, and Limy is at the forefront."

Troy Kirwin, an Investment Partner at a16z speedrun, praised Limy's approach to AI discoverability, emphasizing that the company harnesses proprietary data grounded in agentic behavior, as opposed to traditional user activity. He expressed excitement about investing in Limy, considering them pioneers in AI optimization and marketing within the burgeoning realm of the Agentic Web.

Limy operates at a unique intersection of web domains and the broader internet, where data and online traffic converge. By decoding interactions between various agents and bots on a site, Limy can pinpoint precisely what information is being accessed and the actions being taken—or avoided—by users. This capability creates measurable connections between agent prompts, behaviors, and their impact on business outcomes.

Utilizing its proprietary data gleaned from these interactions, Limy provides brands with specific insights that enhance their visibility in the evolving AI landscape. More importantly, through its operations at the infrastructure web layer, Limy has pioneered a robust attribution model that effectively tracks and assesses the entire customer journey, linking specific prompts directly to revenue outcomes. As a result, Limy becomes one of the first platforms to connect AI agents to tangible user results, clarifying the value generated from AI-driven traffic.

CEO and co-founder Aviv Shamny emphasized a vital paradigm shift with, "While other companies focus on user inputs into LLMs, we recognize that in the Agentic Web, the actions taken by agents are of paramount importance. We are dedicating our efforts to this space, providing us with a distinctive advantage in the market. We're thrilled that esteemed investors like a16z speedrun, Flybridge, and other high-caliber backers understand the significance of this transition for the future of AI and brand discoverability."

The founding team at Limy boasts extensive expertise in data science and LLM functionality, with CEO Aviv Shamny, COO Ido Zabarsky, and CTO Ori Reichman being heralded experts in their fields. Both Shamny and Zabarsky have close ties with a16z speedrun as scouts for potential investment opportunities.

Limy is positioned to cater to a diverse range of brands, spanning industries from eCommerce, retail, and media to finance and B2B SaaS. Marketers have the option to begin using Limy’s self-serve dashboard, while enterprises and agencies can engage with tailored deployments that furnish deeper integrations along with enhanced capabilities and performance metrics. Interested parties can commence their journeys at limy.ai or reach out to the company via email at [email protected]

About Limy

Limy empowers brands to manage their influence and conversions in the vibrant ecosystem of the Agentic Web while ensuring measurable revenue growth. By prioritizing agentic behavior over conventional user behavior, Limy is establishing the foundation for a novel AI advertising network. The company, backed by investors like a16z and Flybridge, is led by a team of experienced data professionals. More details can be found at limy.ai.

About Flybridge Capital

Flybridge is a prominent venture capital firm that specializes in supporting early-stage innovators shaping a future driven by AI. Their portfolio encompasses over 200 enterprises, with a strategic focus on unlocking opportunities for founders in various sectors, from developer platforms to transformational applications. Their mission revolves around enabling growth from the very outset. Major companies within their portfolio include Arcee.ai, Blitzy, Codecademy, FalconX, MongoDB, Noetica, NS1, and Splice.

About a16z speedrun

Speedrun is the flagship program of Andreessen Horowitz (a16z), dedicated to funding new startups focused on consumer and enterprise AI, bio healthcare, cryptocurrency, fintech, gaming, infrastructure, and more. Since its inception in Silicon Valley in 2009, a16z has amassed $90 billion in assets under management.