Exploring the Web Exhibition on PMS and Menstrual Pain Awareness by Tsumura

Tsumura's Innovative Online Exhibition: "Let's Start by Understanding Differences"

In an effort to foster a more empathetic society regarding menstrual pain and PMS, Tsumura recently launched the web exhibition titled "Let's Start by Understanding Differences". This exhibition is part of their commitment encapsulated in the '#OneMoreChoice' initiative, which aims to create a community where individuals no longer need to endure the discomfort associated with menstruation.

Launched on December 18, 2025, this web exhibition follows a successful limited-time physical exhibition that attracted around 5,000 visitors in Tokyo's Marunouchi district in July 2025. The web version allows people from all walks of life to experience valuable insights into the diverse symptoms and challenges associated with menstruation, irrespective of their location or time constraints.

The Purpose Behind the Web Exhibition

This online showcase stems from the feedback received during the physical exhibition held in July, where many attendees expressed appreciation for the chance to confront their symptoms and share their experiences. They felt empowered by learning about the varying degrees of pain and struggle individuals experience due to menstruation and PMS. This feedback motivated Tsumura to broaden the initiative's reach, utilizing the web to allow a larger audience to engage with the content.

The web exhibition employs digital illustrations that visualize the impact of menstrual symptoms on daily life, alongside tools for individuals to express and share their experiences related to PMS. The innovative use of imagery enables users to explore various choices, fostering discussions around alternatives to suffering silently.

Structured for Deep Understanding

The exhibition is designed in four chapters:
1. Introduction: An overview of the '#OneMoreChoice' initiative and fundamental insights into PMS and menstruation.
2. Awareness: Visualization of hidden struggles through audio and illustrated narratives.
3. Imagination: Enabling visitors to grasp how hormonal cycles can affect emotional states and daily routines.
4. Engagement: Offering insights and choices to those facing similar challenges, encouraging them to consider alternatives to enduring their symptoms in silence.

Engaging Content and Collaborators

The exhibition features contributions from notable figures such as actress Hiroe Igata, actor Marius Yo, comedian Barbie, and actor Masahiro Maeda, enhancing its scope and relatability. Chapter 2 presents an audio series titled „Daily Voiceovers“ where these celebrities share candid thoughts highlighting the often hidden struggles individuals may experience but feel reluctant to disclose.

In Chapter 4, the „My #OneMoreChoice“ section will showcase alternatives shared by visitors and well-known personalities to raise awareness and provide inspiration for breaking away from the ''silent suffering'' mentality.

Compelling Visual Representations

Visitors will find intriguing content such as CG visualizations depicting how each individual with PMS might navigate a day when symptoms are particularly challenging. This includes nuanced representations of various types of pain, like headaches, abdominal cramps, and lower back pain, created with input from those who experience these symptoms firsthand.

Additionally, a module titled "The Waves of Emotion" highlights how hormonal fluctuations can affect mental health, providing insights into the emotional turmoil many go through during their cycle.

To cultivate greater empathy and understanding, additional resources such as surveys that reveal societal attitudes towards menstrual issues are incorporated throughout the exhibition's chapters, aiming to spark essential conversations.

Future Engagements

Tsumura commemorated the launch of the web exhibition by hosting an engaging talk session scheduled on the same day, featuring a panel of experts and personalities discussing the realities of PMS and menstrual experiences. Participants are encouraged to join the conversation and share their thoughts via the new features available on social media platforms, further extending the project's reach and capacity for societal impact.

This platform does not only invite understanding of menstrual issues but hopes to cultivate a culture of open dialogue and support that could ultimately revolutionize how society perceives and manages menstrual health.

Conclusion

Tsumura's '#OneMoreChoice' project stands as a testament to the importance of addressing menstrual pain and PMS without stigma, advocating for a future where everyone feels empowered to share their experiences and explore their options. Check out the exhibition at Tsumura's Web Exhibition and be part of the change we all hope to see.