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HÄZE Tokyo's Third Pop-Up Store – 'Moments in Between'

In an innovative approach to fragrance, HÄZE Tokyo is set to launch its third pop-up store, titled 'Moments in Between', from July 17 to July 20, 2026, in the vibrant Nakameguro area of Tokyo. This Tokyo-born refillable fragrance brand, managed by J&T Partners Co., Ltd., aims to change the way urban dwellers experience scents by providing a practical solution to the common problem of unused perfumes.

The Rise of Refillable Fragrances

HÄZE Tokyo made waves in June 2026 with its pop-up store in Yoyogi Park and Daikanyama, where it garnered positive feedback from attendees, who appreciated the travel-friendly 10mL size that fits conveniently in a purse. Visitors expressed their excitement over how easy it is to carry the fragrances and the variety of choices available without duplicating scents they already own. The overarching sentiment was clarity: traditional perfumes often go unused as consumer preferences shift, making a refillable option a highly appealing alternative.

A New Kind of Fragrance Experience

HÄZE Tokyo aims to transform the fragrance experience, encouraging customers to select scents that resonate with their daily routines. During the previous two pop-up editions, 61 customers made purchases, highlighting the demand for portable, interchangeable fragrances. This concept aligns perfectly with the everyday life of city dwellers, who often wish to shift their mood or ambiance throughout the day.

The refillable bottles are crafted to fit comfortably in the palm of your hand, reinforcing HÄZE Tokyo’s mission: 'Fragrance that you can enjoy to the last drop.' After using up a scent, users can swap the refill and carry on using the same elegantly designed case.

Fragrance as a Tool for Urban Life

In modern urban living, there are numerous moments where one wishes to transition their mindset—from preparing for work in the morning to unwinding before a night out. HÄZE Tokyo sees fragrances not merely as accessories but as tools that enhance personal well-being. The 10mL refillable bottles make it simple to replace scents, further solidifying their place in the daily lives of city inhabitants.

Experience Three Distinctive Scents

The upcoming pop-up store will feature all three scents from HÄZE Tokyo:

• - Soft Dawn: Perfect for morning resets, this fragrance blends citrus, green tea, and musk for a clean and uplifting aroma.
• - Still Moss: Crafted to assist in maintaining focus during quiet times, featuring notes of galbanum, fig, and oak moss.
• - Nightwalk: Ideal for evening outings, this scent combines nutmeg, leather, and amber to create a subtly sweet yet deep fragrance.

Attendees will not only sample these unique scents but also experience their sizes firsthand, making it easy to visualize them as part of their daily lives.

Why Nakameguro?

The Nakameguro area, known for its scenic walks and lifestyle shops, provides an ideal backdrop for the pop-up store. HÄZE Tokyo envisions an experience where visitors can effortlessly stop by while shopping or strolling along the Meguro River, trying out fragrances that complement their lifestyles.

Pop-Up Store Details

Event Name: HÄZE Tokyo Pop-Up Store 'Moments in Between'

• - Dates: July 17 (Friday) to July 20 (Monday, national holiday), 2026
• - Hours: 11:00 AM to 7:00 PM
• - Location: Aobadai 1-22-2, Meguro-ku, Tokyo (Google Maps available)
• - Access: 4-minute walk from Nakameguro Station (Tokyo Metro Hibiya Line and Tokyu Toyoko Line)
• - Admission: Free and no reservation required

Feature activities include trying out the three fragrances, as well as displays and sales of the Starter Set and refillable cases.

Exclusive Offers

Attendees who purchase a Starter Set will receive an additional refillable case in a different color, while supplies last.

Product Overview

• - Starter Set: ¥14,850 (including tax), includes three 10mL refills (Soft Dawn, Still Moss, Nightwalk) and one refillable case.
• - Refills: ¥4,950 (including tax) per 10mL, available in all three fragrances.
• - Refillable Cases: ¥2,200 (including tax).

HÄZE Tokyo is committed to creating experiences where fragrance is not just worn but is a part of one's daily routine, easily adaptable as per mood or occasion.

Shop Online

HÄZE Tokyo products are also available on their official online store, where you can purchase the Starter Set, refills, and cases. Explore more at HÄZE Tokyo Official Store.

About HÄZE Tokyo

Founded on the principle of integrating fragrances into urban lifestyles, HÄZE Tokyo offers products designed to accompany moments of transition in daily life. By pairing 10mL refillable bottles with stylish cases, they provide a unique fragrance experience—one that encourages users to fully engage with their scents.

For inquiries, please contact:
J&T Partners Co., Ltd.
HÄZE Tokyo PR Team
E-mail: [email protected]