#Japan #Tokyo #Self-Care #TOJI #SHE CREATES

Unique Self-Care Market Event 'SHE CREATES'

On July 18, 2026, the Harajuku district of Tokyo will host a special one-day self-care market event called 'SHE CREATES'. Organized by TOJI Co., Ltd., this gathering will take place at the HOW'z café-restaurant located within the Tokyu Plaza Harajuku. This event aims to connect female entrepreneurs with visitors, providing a community space where they can explore sustainable living and self-care practices.

Event Purpose and Community Focus

In recent years, the options for women's careers and working styles have expanded significantly. Increasingly, women are utilizing their professional experiences to launch their own brands or ventures. However, opportunities to meet and learn from like-minded individuals have been sparse. 'SHE CREATES' seeks to fill this gap by providing a nurturing environment for exploration and connection.

The event will feature women who nurture their brands while emphasizing self-care and lifestyle. Attendees will not only have the chance to touch and purchase self-care products but also hear personal stories from the creators about their business journeys and insights into self-care techniques. It's an excellent opportunity for anyone interested in enhancing their daily lives, finding their unique work style, or dreaming of starting their brand.

A key concept that 'SHE CREATES' champions is the idea of creating an economic ecosystem among women. This entails selecting brands that resonate with them and supporting their aspirations. Such encouragement can lead to the birth of new brands and inspire the next generation of female entrepreneurs. Rather than just being a marketplace, this event fosters a warm community where support and creativity flourish.

Engaging Experiences on the Day

Attendees can expect three main experiences throughout the event:

1. Story Sharing: In this session, brand owners will share the stories behind their creations and their motivations for starting their brands. Attendees will also discover enjoyable ways to incorporate self-care into their lives using featured products.

2. Marche: Visitors can engage directly with brand owners, exploring and purchasing thoughtfully crafted self-care products that embody ideals of sustainability and quality.

3. Dialogue: This community space offers a platform for brand owners and participants to connect and openly discuss themes such as lifestyle, work, and wellness.

Featured Brands

Among the exciting brands participating in 'SHE CREATES' are:

• - TOJI: A wellness brand utilizing traditional Japanese ingredients, particularly sake lees, offering innovative bath powders.
• - SODE: A wellness company specializing in linen water designed to promote restful sleep, founded by a former corporate perfumer.
• - MOONSKIP: A children’s clothing brand by parallel workers fostering creativity and independence.
• - NONWASTE: An art brand producing accessories and headpieces through upcycling.
• - Cheesy: A disposable camera app encouraging reminiscing and capturing memories.

These enticing brands will showcase their products and stories, making the event an enriching experience.

Event Details

• - Event Name: SHE CREATES ~Nurturing Myself through Creation and Living~
• - Date: July 18, 2026
• - Time: 1:30 PM - 4:30 PM
• - Location: HOW'z Cafe-restaurant, 3F, Tokyu Plaza Harajuku
• - Entry Fee: 1,500 yen (including one drink and snacks)
• - Target Audience: Women in their 20s to 40s, and anyone supportive of emerging brands.

To attend, please pre-register through the link: Registration Link

This event will take place in a vibrant cultural hotspot, embodying the spirit of creativity and passion that exists within Japan's diverse community of creators.

TOJI

TOJI is a wellness brand focused on delivering traditional Japanese beauty and health wisdom in new forms. Since its inception in 2024, it has centered around the benefits of sake lees, working diligently to research and develop products that blend these ingredients with other premium materials. TOJI prioritizes fostering relationships with individuals and local communities, collaborating with ryokans and sake breweries to enhance both local and global marketing efforts.

For more details, visit the TOJI Official Store or explore the Store List.

For inquiries, reach us at: [email protected]