ABC Mart Unveils Stylish Summer Campaign Featuring Yuki Kura in Smart Casual Collection
ABC Mart has officially launched its summer campaign featuring the Smart Casual line, spotlighting versatile footwear suited for both formal and casual scenarios. The campaign features renowned actor Yuki Kura, who embodies the theme of being 'polished yet relaxed.' This innovative shoe collection merges formal elegance with casual lightness, establishing a new standard for adult footwear in everyday life.
The Smart Casual collection is a modern take on traditional classic shoes, designed especially for the warm springs and summers. It boasts a range of shoes crafted from canvas and soft leather that perfectly blend comfort with visual elegance. The campaign highlights key pieces like deck shoes and loafers that present a relaxed yet stylish choice, ideal for any casual outing.
For the visual representation of this campaign, styles incorporate oversized shirts and shorts, showcasing a 'cleanly relaxed' look that reflects the spirit of summer. The shoes are designed to provide a lightweight, sneaker-like experience and reliable support for walking, making them suitable for a myriad of occasions such as casual outings, relaxed weekends, or office environments.
- Sizes: 24.5 cm to 29.0 cm (0.5 cm increments)
- Price: 8,250 JPY (tax included)
- Features: This slip-on model offers excellent comfort and flexibility. It includes a non-slip rubber outsole, making it safe for various surfaces, and its two-way design allows for easy wear, whether you choose to slide it on or not.
- Sizes: 24.5 cm to 29.0 cm (0.5 cm increments)
- Price: 8,250 JPY (tax included)
- Features: With a soft upper that feels like single leather, this loafer is designed for all-day comfort. It also features foldable design elements, making it perfect for both casual and formal occasions.
- Sizes: 24.5 cm to 29.0 cm
- Price: 8,250 JPY (tax included)
- Features: This boat shoe blends casual deck style with sophistication. Made primarily of seasonal canvas with leather accents, it offers a relaxed yet refined aesthetic. The lightweight, flexible outsole enhances comfort and performance, making it a favorite for daily wear.
Yuki Kura remarked on the lightweight nature of the shoes, noting they are so light they could almost be lifted with a pinky finger. "I would love to try these on the beach," he said, expressing his newfound appreciation for leather shoes as he turns 26. Kura emphasizes how versatile these shoes can be in styling, contributing to a refreshing look this summer.
Born on December 19, 1999, in Osaka, Yuki Kura made his acting debut in the popular Fuji TV drama ‘Trace: Male Forensics’ in January 2019. He starred in Ikeda Eraiza’s directorial debut ‘Summer, Coming Soon’ in December 2020 and has featured in various dramas and films, including ‘Ochi Oyan,’ where he played the younger brother of the lead character. Currently, he is also in a historical drama, portraying Kanbei Kuroda. Kura's talent and charisma shine through in his projects, with appearances in upcoming films set for release in early 2026.
ABC Mart, headquartered at 48th Floor, Azabudai Hills Mori JP Tower, Tokyo, began operations in June 1985. The company specializes in the retail of footwear, clothing, and accessories, offering various shoe brands. For customer inquiries, they can be reached at 0120-936-610 from Monday to Thursday, between 10:00 and 17:00.
The Smart Casual collection is a modern take on traditional classic shoes, designed especially for the warm springs and summers. It boasts a range of shoes crafted from canvas and soft leather that perfectly blend comfort with visual elegance. The campaign highlights key pieces like deck shoes and loafers that present a relaxed yet stylish choice, ideal for any casual outing.
For the visual representation of this campaign, styles incorporate oversized shirts and shorts, showcasing a 'cleanly relaxed' look that reflects the spirit of summer. The shoes are designed to provide a lightweight, sneaker-like experience and reliable support for walking, making them suitable for a myriad of occasions such as casual outings, relaxed weekends, or office environments.
Product Highlights
- - HAWKINS RICO SLIP ON
- Sizes: 24.5 cm to 29.0 cm (0.5 cm increments)
- Price: 8,250 JPY (tax included)
- Features: This slip-on model offers excellent comfort and flexibility. It includes a non-slip rubber outsole, making it safe for various surfaces, and its two-way design allows for easy wear, whether you choose to slide it on or not.
- - HAWKINS RICO LOAFER
- Sizes: 24.5 cm to 29.0 cm (0.5 cm increments)
- Price: 8,250 JPY (tax included)
- Features: With a soft upper that feels like single leather, this loafer is designed for all-day comfort. It also features foldable design elements, making it perfect for both casual and formal occasions.
- - STEFANOROSSI MARE BOAT CVS
- Sizes: 24.5 cm to 29.0 cm
- Price: 8,250 JPY (tax included)
- Features: This boat shoe blends casual deck style with sophistication. Made primarily of seasonal canvas with leather accents, it offers a relaxed yet refined aesthetic. The lightweight, flexible outsole enhances comfort and performance, making it a favorite for daily wear.
Visual Campaign
Yuki Kura remarked on the lightweight nature of the shoes, noting they are so light they could almost be lifted with a pinky finger. "I would love to try these on the beach," he said, expressing his newfound appreciation for leather shoes as he turns 26. Kura emphasizes how versatile these shoes can be in styling, contributing to a refreshing look this summer.
About Yuki Kura
Born on December 19, 1999, in Osaka, Yuki Kura made his acting debut in the popular Fuji TV drama ‘Trace: Male Forensics’ in January 2019. He starred in Ikeda Eraiza’s directorial debut ‘Summer, Coming Soon’ in December 2020 and has featured in various dramas and films, including ‘Ochi Oyan,’ where he played the younger brother of the lead character. Currently, he is also in a historical drama, portraying Kanbei Kuroda. Kura's talent and charisma shine through in his projects, with appearances in upcoming films set for release in early 2026.
Company Overview
ABC Mart, headquartered at 48th Floor, Azabudai Hills Mori JP Tower, Tokyo, began operations in June 1985. The company specializes in the retail of footwear, clothing, and accessories, offering various shoe brands. For customer inquiries, they can be reached at 0120-936-610 from Monday to Thursday, between 10:00 and 17:00.
Topics Consumer Products & Retail）
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