#Omotesando #Luxury Eyewear #Washin Optical

The Grand Opening of Washin Omotesando

On November 22, 2025, Washin, a prominent Japanese eyewear brand, is set to unveil its flagship store, Washin Omotesando, located in the vibrant Shibuya district of Tokyo. This isn’t just another eyewear shop; it’s a luxurious boutique designed to elevate the experience of selecting eyewear into something extraordinary. The three-story establishment integrates advanced lens technology, precision measurement tools, and an exclusive product lineup that combines uniqueness and rarity. This concept aims to transform the act of choosing eyewear into a special experience.

A Visionary’s Statement

Francesco Alcuri, President of Washin and General Manager of EssilorLuxottica Japan, expressed his excitement: “Opening in Omotesando, the heart of Tokyo's luxury scene, marks a significant milestone for Washin. This store embodies our evolution as part of EssilorLuxottica, showcasing our commitment to delivering exceptional service alongside carefully selected sunglasses and eyewear. Our mission is to re-imagine the eyewear selection process in Japan, creating a distinctive and inspiring experience that adds new value in terms of style and vision care.”

More Than Just an Eyewear Store

Washin Omotesando aims to redefine the perception of eyewear, presenting frames and lenses not merely as vision aids but essential elements of fashion and lifestyle. The carefully curated interiors and calming atmosphere invite customers to relax and enjoy the process of selecting frames that suit their personal style. Each visit promises a memorable experience tailored to individual preferences.

Design Aesthetics: A Fusion of Tradition and Modernity

The architectural design of this flagship store stands as a testament to the fusion of traditional Japanese beauty and contemporary sensibilities. With a striking presence, the three-story structure features expansive glass windows adorned with champagne-colored metalwork that glistens in the light. The interplay of digital art and traditional motifs enhances the boutique's aesthetic, making it a remarkable addition to the urban landscape.

Inside, the store is divided into three distinct design concepts. The basement floor offers a serene space with sheer blue tones and brass accents; the first floor dazzles with a marble and mirror salon that exudes glamour; and the private salon on the second floor features a tranquil lounge with silk textures and traditional Japanese designs, embodying a timeless luxury through materials and light.

Curated Collections and Private Salon

Washin Omotesando proudly presents an exclusive collection sourced from leading luxury brands, showcasing trend-setting designs alongside timeless classics. In addition to this selection, the private salon features exceptional eyewear made from gold frames and rare materials, ensuring that customers discover unique pieces not found elsewhere.

Personalized Services

The knowledgeable staff at Washin Omotesando includes many certified