Saks Fifth Avenue Highlights Mother's Mental Health with Emily DiDonato in May Campaign

Saks Fifth Avenue Launches Mental Health Awareness Month Campaign

As Mother's Day approaches this May, Saks Fifth Avenue is taking significant steps to raise awareness for mental health, particularly focusing on the unique challenges faced by mothers. In an extraordinary initiative, Saks has partnered with renowned model and mother, Emily DiDonato, to create engaging content that emphasizes the importance of mental well-being during this special month.

The campaign is built around the idea that mental health is integral to overall wellness, and it aims to encourage open discussions surrounding this crucial issue. Celebrating the vital role mothers play in families and communities, Saks Fifth Avenue is set to donate 10% of sales from their website up to a maximum of $50,000 to support the Saks Fifth Avenue Foundation’s mental health initiatives through May 11. This donation underscores the brand’s commitment to improving mental health resources in society.

Partnership with Emily DiDonato

Emily DiDonato, a member of the Saks Social Club, will help shape the campaign with her authentic voice and personal story. Recognized not only for her modeling work but also for her candid discussions about motherhood and mental health, DiDonato will share her insights on managing mental health while juggling the responsibilities of being a mom. Across various Saks platforms, DiDonato's content will delve into her own experiences, providing real-life strategies to navigate the complexities of mental wellness.

“Mental health is a topic we should all feel comfortable talking about, yet so many people still struggle in silence,” stated DiDonato. “As a mother, I've come to understand how essential it is to care for my own wellbeing – not only for myself, but for the people who depend on me.”

In addition to social media content, DiDonato will also host a virtual event on Saks’ digital platform, Saks Live, on May 1, aimed at fostering community engagement around this important discussion. This event promises to be an excellent opportunity for individuals to share their stories and learn about prioritizing mental health.

Saks Fifth Avenue Foundation’s Ongoing Commitment

The brand's commitment doesn’t stop with the month of May. Saks Fifth Avenue is proud to offer a collection of branded products, with at least 50% of each sale going towards the Saks Fifth Avenue Foundation, which is dedicated to mental health. This initiative reflects a year-round effort to support access to mental health care in communities across the nation.

The Saks Fifth Avenue Foundation has made significant strides since its inception. Over the past several years, it has contributed over $8 million to mental health initiatives, positively impacting over 13 million individuals. Noteworthy partners include organizations such as Bring Change to Mind, Columbia University’s Department of Psychiatry, Girls Inc., and The Trevor Project, all focusing on destigmatizing mental health concerns and enhancing community access to care.

As Saks Fifth Avenue continues to elevate the importance of mental wellness, it serves as an example for the retail community, emphasizing the necessity of empathy and support in addressing mental health challenges. Through interactive campaigns like this, the brand hopes to cultivate an environment where every individual, especially mothers, can prioritize their mental health with confidence and support.

For more information about the campaign and to learn how you can participate, visit Saks Fifth Avenue’s website or follow them on social media for updates. Together, we can help foster a culture that champions mental health care for all.

Conclusion

As we celebrate Mental Health Awareness Month this May, let’s stand alongside Saks Fifth Avenue and Emily DiDonato in making mental health a priority within our communities. Supporting initiatives that promote understanding and access to care can help us build a healthier future for our families and ourselves.