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NOMU: A Revolutionary Step in Personalized Beverages

NOMU ENTERPRISE LLC, headquartered in Shibuya, Tokyo, has recently made headlines by being featured in Forbes Japan's "100 Startups to Watch from Japan in 2026." This selection is a testament to NOMU's pioneering efforts in providing a unique, personalized drinking experience, which includes the world's first reusable cup vending machine.

Recognition by Forbes Japan

The "100 Startups to Watch from Japan in 2026" list by Forbes Japan focuses on promising Japanese startups established since January 2021. To qualify, these companies must have raised over 100 million yen within the past year and a total of 500 million yen. The selection criteria are based on the novelty of the business model as well as its potential social impact.

Being listed among these innovative companies, NOMU is recognized for its groundbreaking initiative in the field of personalized beverage experiences through technology.

Understanding NOMU's Unique Offerings

With a shift towards personalized preferences in dining and lifestyle, more consumers are seeking individually tailored experiences. NOMU aims to respond to this demand for customization while also addressing environmental concerns such as food waste through technology. As a promising area of food tech, NOMU’s solutions stand to gain significant traction in the market.

The company's flagship product, the "NOMU POD," is revolutionizing how drinks are made. It offers over 200 types of beverages, allowing users to customize sweetness, flavors, and even add supplements tailored to their health needs. With over a million possible combinations, every user gets a drink that is uniquely theirs.

Moreover, the NOMU POD is the first vending machine globally to use reusable cups, significantly reducing plastic waste and contributing to a circular economy. In September 2025, NOMU partnered with Yokohama City to tackle environmental issues, and they have established their first machine within the Yokohama City Hall for testing and user experience enhancements.

Vision for a New Circular Ecosystem

NOMU's commitment to delivering personalized beverage experiences does not stop at machines. The company plans to venture further by establishing multiple experience stores, enhancing daily interactions of consumers with their drinks. Collaborations with artists and creators for merchandise displays will also emphasize its focus on entertainment blended within the drinking experience.

NOMU's expansion efforts are not limited to Japan; they have set their sights on international markets as well. By conducting market research and developing localization plans, the company aims to share their personalized drinking experience with people across the globe.

With the concept of "Freedom in Every Sip," NOMU is leveraging technology to bring joy, creativity, and connectivity into everyday moments through personalized experiences. In doing so, they strive to contribute positively to society and enhance the daily lives of individuals.

Company Overview

• - Company Name: NOMU ENTERPRISE LLC
• - CEO: Maki Morikuni
• - Established: October 2023
• - Headquarters: 6-23-4 Jingumae, Shibuya, Tokyo, Japan
• - Business Activities: Development and sale of vending machines, IoT devices, food, beverages, and wellness products; Planning and operation of cafes.
• - Website: NOMU Official Site

As NOMU continues to push the boundaries of innovation in the beverage industry, this recognition from Forbes Japan marks just the beginning. Expect more exciting developments and a greater emphasis on personalization and sustainability in the near future.