DFSK Accelerates Global Expansion with Right-Hand-Drive E5 PLUS Launch in Hong Kong

DFSK Accelerates Global Expansion with E5 PLUS Launch

DFSK, the new energy vehicle brand under SERES Group (HKEX: 09927), has officially launched the right-hand-drive version of its E5 PLUS model at the International Automobile and Supply Chain Exhibition 2026 in Hong Kong. This launch marks a pivotal moment in the brand's continuous global expansion strategy.

Expanding the DFSK Product Range

The introduction of the E5 PLUS in the right-hand-drive (RHD) configuration not only broadens the DFSK product lineup but also underscores the brand's commitment to becoming a key global player in providing smart and eco-friendly mobility solutions tailored to local market demands. Following the successful reception of the E5 PLUS model in North Africa and South America, this new RHD version represents a significant advancement for DFSK's international development.

As the company expands its global presence, DFSK is focused on developing regional centers and ecosystems. Its highly automated production sites in Indonesia and Vietnam enable the brand to meet local demand more effectively than ever. Amy Gong, DFSK's President, expressed that “The E5 PLUS represents the beginning of a comprehensive renewal of our product range. We will continue to enhance our technology and innovation capabilities, expand our product offerings, accelerate our global expansion, and provide increasingly competitive products and services, thereby offering customers around the globe smarter and greener mobility experiences.”

Designed for Right-Hand Drive Markets

The E5 PLUS is a strategically important model aimed at the new energy market, specially designed for today’s family mobility needs. Equipped with the ‘SERES Super Hybrid’ system, the E5 PLUS intelligently adjusts its driving modes to different road conditions through advanced energy management, achieving an impressive combined range of up to 1,200 km according to the WLTP cycle.

The intelligent driving version of the E5 PLUS RHD features a driving assistance system equipped with 5mm wave radar and 22 sensors, enhanced by a 540-degree panoramic view that boosts comfort and safety during daily commutes as well as challenging driving conditions. Specifically optimized for right-hand traffic conditions prevalent in Southeast Asia, the E5 PLUS RHD is tailored to meet user preferences, road conditions, and weather patterns in these markets. Driver assistance functions, such as Lane Centring Control (LCC) and Adaptive Cruise Control (ACC), have been fine-tuned for local traffic conditions, and voice interaction as well as user experience design have been localised for regional habits.

The infotainment system supports Traditional Chinese (Hong Kong), Thai, Indonesian, Malay, and Vietnamese, complemented by an optimised connected ecosystem ensuring seamless compatibility with platforms like CarPlay and Spotify for a more intuitive user experience.

Future Prospects

The E5 PLUS RHD will gradually roll out to various markets, including Indonesia and Hong Kong SAR, presenting customers with a compelling combination of intelligent technology, functionality, and value for money.

Guided by core values of technological accessibility, ecological innovation, responsibility, and continuous progress, DFSK is fully committed to evolving automotive technology and nurturing a robust ecosystem that brings added value to customers, partners, and communities. By making smart mobility more accessible, DFSK endeavours to foster progress through smarter, more comfortable, and efficient transport solutions that adapt to the evolving needs of modern families.

To realise this vision, DFSK is diligently working to strengthen its global partner ecosystem through long-term collaborations and comprehensive support. Additionally, the company has established a new global service framework driven by agile quality management, professional skill development, an efficient spare parts network, and a digital service platform. This new architecture, covering key areas including network capabilities, operational systems, human resources, technical expertise, and parts availability, aims to deliver peace of mind and a customer experience that exceeds expectations.

With a renewed brand identity, an expanding portfolio of new energy products, and a strengthened service commitment, DFSK is positioned to further solidify its role in international markets, playing an increasingly vital role in shaping the future of sustainable mobility worldwide.

About DFSK

Founded in 2003, DFSK is dedicated to providing passenger vehicles, commercial vehicles, and innovative mobility services to consumers around the globe. To date, DFSK has delivered over five million vehicles across more than 70 countries and regions. Driven by continuous innovation, DFSK is rapidly transforming into a brand focused on new energy and intelligent technologies.

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